Jazwares, a global leader in toys and licensing, today announced the formation of the Costume Play division, a new department that will focus on the development of licensed costumes for consumers of all ages. Led by costume industry veteran Stephen Stanley, the division will bring stylized features and innovative fun to costumes that will allow consumers to transform into … [Read more...] about New Hires For Jazwares Costume Play Division
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Crown Royal Lights Up Deal For Grilling Products
Crown Royal, the world’s best-selling Canadian whisky brand, is partnering with premium-grade wood product maker Walters Falls Wood Products Inc. to launch a premium whisky barrel wood-smoking product line. The licensing agreement was brokered by global brand extension licensing agency, Beanstalk. The new line of premium barbecue smoking products will include chips, chunks, … [Read more...] about Crown Royal Lights Up Deal For Grilling Products
Brizo Releases Frank Lloyd Wright Collection
The Frank Lloyd Wright Bath Collection by Brizo pays tribute to Wright's enduring influence The luxury bath and kitchen fittings company Brizo has developed a stunning new collection based on the architectural artistry of Frank Lloyd Wright. The company says it developed the line in partnership with the Frank Lloyd Wright foundation, in order to pay homage to the brilliant … [Read more...] about Brizo Releases Frank Lloyd Wright Collection
Famed NYC Diner Signs Licensing Deal With White Coffee
Junior's Restaurant, the restaurant that started the bottomless cup of coffee trend, has signed its first-ever licensing deal. Junior's Restaurant says it has inked a multi-year agreement with White Coffee Corp. to produce a line of coffee products in a deal brokered by Surge Brands. Under the agreement, White Coffee Corporation will produce and market Junior’s Brooklyn … [Read more...] about Famed NYC Diner Signs Licensing Deal With White Coffee
Dolly Parton Releases New Perfume With Scent Beauty
Dolly Parton announced this week the release of her first-ever signature fragrance in partnership with Scent Beauty, the world's first multi-brand e-commerce platform for bespoke fragrances. The fragrance was developed through partnerships facilitated by Dolly’s licensing representative IMG. Called Scent From Above, the new perfume "is butterflies, hearts and hope," says … [Read more...] about Dolly Parton Releases New Perfume With Scent Beauty
Isabel Graham To Head LEGO Marketing in the UK
Long-time LEGO executive Isabel Graham is moving across the pond, as the new head of marketing for LEGO UK & Ireland. Graham has held a number of key positions with The LEGO Group over the past decade. Among other things, she has worked with The LEGO Agency, LEGO's Product Group Marketing, and was a core member of The Americas Brand Marketing Team. Until this week Graham … [Read more...] about Isabel Graham To Head LEGO Marketing in the UK
Fashion Straight From The London Underground
In one of the more unique fashion collaborations we've seen, the TSBA Group has signed on fashion brand Gresham Blake to create an apparel line based on the fabrics used on seats on the London Underground. We suppose one benefit would be, if you choose the right seat for the right suit, you'd be almost invisible! TBSA says the agreement will see Gresham Blake designing a … [Read more...] about Fashion Straight From The London Underground
Panini and OneTeam To Include NCAA Athletes On Trading Cards
By Gary Symons TLL Editor in Chief Recent rule changes at the NCAA are sparking a boom in licensing opportunities, among them a new deal that will allow Panini America to issue trading cards featuring college athletes. The NCAA announced on July 1 that it would allow college athletes to profit from their name, image and likeness, or NIL. As a result, Panini America says it has … [Read more...] about Panini and OneTeam To Include NCAA Athletes On Trading Cards
Minions Party Down With Line Friends In New Collaboration
LINE FRIENDS has collaborated with Illumination and Universal Brand Development to unveil a collection featuring Minions and Brown & Friends, inspired by one of the most successful animated franchises of all time. Launched as part of the collaboration between these two powerhouse brands, the collection consists of essential fashion and tech accessories ranging from … [Read more...] about Minions Party Down With Line Friends In New Collaboration
Helinox Collab With Pop Superstars BTS
Helinox, a Korean company that first designed many of the portable furniture items we now see at sporting events, concerts, parks and campsites, is dropping its second collaboration with pop supergroup BTS. So popular that their fans are known as the BTS Army, the Korean boy band has worked with Helinox to release a completely new line of tents, chairs, pop-up table, and other … [Read more...] about Helinox Collab With Pop Superstars BTS