BBC Studios has signed a multi-territory licensing deal with VTech to produce electronic role play toys, further expanding its rapidly growing global licensing portfolio for the popular, award-winning children’s TV show Bluey. Bluey is an Australian children's show about a lovable Australian shepherd that has since taken most of the world by storm since it was first aired less … [Read more...] about BBC Assigns License for Bluey to Tech Toy Firm VTech
Property Types
JLKBrand Signs Up For Years Of Misery With Lemony Snicket
By Gary Symons TLL Editor in Chief There's never been a series of children's books like Lemony Snicket: A Series of Unfortunate Events, in which people are either stupid or horrible—or possibly both stupid and horrible—the worst always happens, and happy endings are for saps. But despite all of those warnings, JLKBrand has agreed to represent the Lemony Snicket brand in its … [Read more...] about JLKBrand Signs Up For Years Of Misery With Lemony Snicket
Fanatics Dives Into NFTs With Majority Stake in Candy Digital
North America's largest fan merchandise company, Fanatics, has launched a new NFT (non-fungible token) service known as Candy Digital to leverage its wide range of sports collectibles and major league licenses. Fanatics describes Candy Candy Digital (www.candy.com) as a "next generation digital collectible company" that is entering the NFT space with three of the world's most … [Read more...] about Fanatics Dives Into NFTs With Majority Stake in Candy Digital
Never Wrong Toys Appointed Master Toy Partner For Rainbow Rangers
Never Wrong Toys, a subsidiary of China’s leading toy manufacturer Markan Industrial Group Ltd., is developing a broad range of new preschool products for the popular Cartoon Channel hit Rainbow Rangers, in a deal with Genius Brands. Rainbow Rangers is a rescue-based series that follows the adventures of seven girls who are Earth’s first responders—protecting people, animals, … [Read more...] about Never Wrong Toys Appointed Master Toy Partner For Rainbow Rangers
Influencer Hyram Yarbro Goes Green With Skincare Line
In a deal brokered by Semaphore Licensing, social media influencer Hyram Yarbro has partnered with the green skincare company The INKEY List to produce a new product line, Selfless by Hyram. Yarbro has more than 12 million fans on YouTube and TikTok, and says he jumped at the chance to work on a project that provides a high value product for his followers, while at the same … [Read more...] about Influencer Hyram Yarbro Goes Green With Skincare Line
Stamp Collection A Global First For Minecraft
Microsoft’s Australian and New Zealand licensing agency for Minecraft, Merchantwise Licensing, has secured another world first for the brand with Australia Post set to produce a brand-new Minecraft themed licensed stamp pack. Designed by Australian creative agency, Three Scoops, the Minecraft licensed stamp pack, which is launching June 1, includes 12 stamps featuring many of … [Read more...] about Stamp Collection A Global First For Minecraft
Seuss Launches Graduation-Themed Licensing Program
Dr. Seuss Enterprises is celebrating graduation season with an expansive line up of Oh, The Places You’ll Go! footwear, apparel, plush, giftware, publishing, décor and more from a wide range of partners including Skechers, Build-A-Bear, MantraBand, Random House Children’s Books, and Oriental Trading Company, among others. As part of the festivities, Dr. Seuss Enterprises will … [Read more...] about Seuss Launches Graduation-Themed Licensing Program
Aardman Announces Hilarious New License Deals
The hilarious Animation studio Aardman has announced several new licensing deals for two of its most famous brands, Wallace & Gromit, and the spinoff Shaun the Sheep. The Wallace & Gromit series of short stop-action animation practically reinvented the genre, and brought the mild-mannered gadget freak Wallace and his much smarter dog Gromit to international fame. Shaun … [Read more...] about Aardman Announces Hilarious New License Deals
NFL Develops Costume Line With Jerry Leigh
The National Football League and the NFL Players' Association want fans to really get into this football season, and how better than to actually get into costume as your favorite player? That idea is the concept behind the partnership with Jerry Leigh of California Inc., a design and branding firm that is designing a range of NFL-inspired costumes for adults, kids and even … [Read more...] about NFL Develops Costume Line With Jerry Leigh
Licensing Deals: Simon’s Cat Expands Global Pawprint
Licensing agent appointed in Japan and new product ranges across Europe, Australia, North America and Asia Banijay Brands announced this week a litter of new licensing deals for its digital content sensation, Simon’s Cat, and says Japanese agency ZenWorks has been appointed to represent the brand’s interests in that cat-crazy country, home of the cat cafe. The licensing … [Read more...] about Licensing Deals: Simon’s Cat Expands Global Pawprint