The Licensing Letter

Property Types

Kids Can ‘Bee’ Fashionable With hummel Collection

Studio 100 Media has signed a Maya the Bee fashion collaboration with well-known Danish sports brand hummel for the German-speaking territories, the Nordics and France. The collaboration makes sense in more ways than one, said hummel CEO Allan Vad Nielsen, as the word 'hummel' means  'bumblebee' in German. “For the very first time, two bees are coming together in perfect … [Read more...] about Kids Can ‘Bee’ Fashionable With hummel Collection

Magic: The Gathering Crossovers With Fortnite and Street Fighter

Saying "Magic is the core of our business," Hasbro's Wizards of the Coast division has announced major crossover deals between its Magic: The Gathering Products with video games Fortnite and Street Fighter. WotC says those activations will happen in 2022, around the same time it plans to release the upcoming Magic: The Gathering animated series on Netflix. Magic: The … [Read more...] about Magic: The Gathering Crossovers With Fortnite and Street Fighter

Xbox Named Gaming Partner For English Football Teams

The Microsoft-owned Xbox gaming platform has been named the official partner of England's national football teams. The multi-year partnership covers the Lionesses team, the eLions esports team, and the Three Lions team, as well as Wembley Stadium. Xbox has committed to a grassroots gaming campaign with The Football Association (FA), creating exciting experiences for football … [Read more...] about Xbox Named Gaming Partner For English Football Teams

ESPN In Talks For $3 Billion Sports Betting Deal

The Disney-owned sports broadcaster ESPN is looking at licensing its brand to major sports betting companies, with a price tag of at least $3 billion. According to a report in the Wall Street Journal, ESPN has already held talks with operators like the online gambling company DraftKings and casino operator Caesars Entertainment, among others. ESPN already has marketing … [Read more...] about ESPN In Talks For $3 Billion Sports Betting Deal

Little Prince Licensing Deals Abound For 75th Anniversary

By Gary Symons TLL Editor in Chief It's been 75 years since Antoine de Saint-Exupery wrote the classic novella The Little Prince in 1943, during the darkest days of World War II. Now, thanks to a slate of licensing deals brokered by Licensing Works! and license holder SOGEX, The Little Prince is reaching new fans around the world. The Little Prince is a novella … [Read more...] about Little Prince Licensing Deals Abound For 75th Anniversary

ARTiSTORY Signs With Boston Museum of Fine Arts

The artsy folks at ARTiSTORY continue to expand their client portfolio with the addition of the Museum of Fine Arts, Boston (MFA), one of the most comprehensive art museums in the world. The partnership allows ARTiSTORY to access nearly 500,000 works of art to inspire designs that they will license globally, excluding China.  “We at ARTiSTORY are very pleased to have signed … [Read more...] about ARTiSTORY Signs With Boston Museum of Fine Arts

Travel + Leisure Hits The Road With New Licensing Deals

The leading travel brand Travel + Leisure is building out its portfolio with two key licensing deals. The growing suite of consumer products and services developed by Travel + Leisure will soon include at-home luxury inspired by the world’s best destinations and resorts, the company says. Travel + Leisure Group has signed a licensing agreement with Sobel Westex to produce an … [Read more...] about Travel + Leisure Hits The Road With New Licensing Deals

Dino Ranch Licensing a Roaring Success

The animated Canadian hit show Dino Ranch has landed a Dino-sized slate of new licensing deals in the US, Canada and EMEA. Boat Rocker Studios this week announced the new wave of licensing deals for key categories including toddler bedding, hosiery, holiday ornaments, dress up and compilation magazines, with yet more categories to follow. Dino Ranch has become a breakout hit … [Read more...] about Dino Ranch Licensing a Roaring Success

Wildbrain Signs Deals For Big Brains at Yale and Harvard

WildBrain CPLG has signed a virtual tsunami of licensing deals globally for Yale and Harvard universities. For Yale University, which WildBrain CPLG represents in EMEA, Russia, Australia and North America, a deal has been signed with Australian retailer Cotton On for a Spring/Summer 2021 range of adult and kids’ apparel, accessories, stationery, wall art and homewares, now … [Read more...] about Wildbrain Signs Deals For Big Brains at Yale and Harvard