The Licensing Letter

Property Types

Retail Sales For ZAG’s ‘Miraculous’ Top $1 Billion

After just four seasons on air, the ZAG hit show Miraculous - Tales of Ladybug & Cat Noir has topped an astounding $1 billion in retail sales revenue. Not surprisingly, that news coincides with the announcement of a slate of all new US licensees for the in-demand brand. Miraculous was created by ZAG and co-produced with ON kids & family (Mediawan), and has just … [Read more...] about Retail Sales For ZAG’s ‘Miraculous’ Top $1 Billion

Brand Liaison Secures Trollface Deals For Baozou

If you spend any time on Internet forums, you already know Trollface, the meme designed to poke fun at internet trolls since 2008. Now, Baozou Ltd. has announced it has signed three new licensing deals for Trollface, one of the world's most popular memes. Baozou says its licensing agent The Brand Liaison has secured new licensing deals with YouTooz, Brisco Apparel and Just … [Read more...] about Brand Liaison Secures Trollface Deals For Baozou

Nelvana Named As Care Bears Rep In Canada

The Care Bears are spreading the love in Canada through Nelvana, a children's show producer and distributor owned by Corus Entertainment. Cloudco Entertainment, which owns the Care Bears brand, says Nelvana has been appointed as the licensing representative for Care Bears in Canada. Nelvana is tasked with seeking out new licensing deals and working with existing licensees for … [Read more...] about Nelvana Named As Care Bears Rep In Canada

NHL To Allow Sponsor Patches On Jerseys

The world's fastest sport may become the world's fastest billboard, as the National Hockey League is looking to boost its sponsorship revenue by allowing sponsorship patches on team jerseys, starting in 2022. The Associated Press broke the news, saying the league's Board of Governors had unanimously approved the move. The strategy shift is not a total surprise, as the NHL added … [Read more...] about NHL To Allow Sponsor Patches On Jerseys

Oooh Yeeaaah! Kool-Aid McKinstry Lands NIL Deal With Kool-Aid

It may be the best fit for an NIL deal since the NCAA changed its rules to allow college athletes to earn money from their Name, Image, and Likeness. Alabama star cornerback Ga'Quincy McKinstry, better known as Kool-Aid McKinstry, is now working with the Heinz Kraft-owned property Kool-Aid. McKinstry and Kool-Aid announced the partnership Tuesday on Twitter, with the brand … [Read more...] about Oooh Yeeaaah! Kool-Aid McKinstry Lands NIL Deal With Kool-Aid

Hot Wheels Monster Trucks Go Live

Hot Wheels Monster Trucks Live is kicking off its return to live events with new trucks and drivers in an upcoming 10-stop tour across the US. The tour is made possible through a partnership with the Raycom-Legacy Content Company, a large-scale event operation, promotion, content production, licensing, and media firm. Raycom produces entertainment experiences including the Hot … [Read more...] about Hot Wheels Monster Trucks Go Live

Disney Features Inclusive Costumes For Halloween 2021

Disney has added adaptive role-play costumes to its lineup, including wheelchair cover sets, to an assortment that launched last year. The launch is part of Disney's commitment to inclusivity and meeting the needs of children who face physical challenges. “I’m thrilled that through the expansion of our adaptive roleplay collection, we can further connect our iconic franchises … [Read more...] about Disney Features Inclusive Costumes For Halloween 2021

Daniel Tiger Signs Nine New Licensing Deals

The Emmy-winning PBS KIDS series Daniel Tiger's Neighbourhood has inked agreements with nine new and existing partners for a range of licensed products that will expand the offerings for the hit preschool brand throughout 2021 and 2022. Daniel Tiger's Neighbourhood is produced by Fred Roger's Productions, which worked with its global licensing agent 9 Story Brands to land the … [Read more...] about Daniel Tiger Signs Nine New Licensing Deals

Jane Smith Joins Junk Kouture As Chief Content Officer

Jane Smith, the former group director of brand licensing and gaming at Endemol Shine, is the new Chief Content Officer at youth fashion brand Junk Kouture. Smith says she will be focused on growing the brand in a sustainable manner that helps lower carbon emissions. The industry veteran will oversee the global expansion of Junk Kouture and its commercial strategy. Junk … [Read more...] about Jane Smith Joins Junk Kouture As Chief Content Officer

CAA-GBG To Rep Sesame Street In South Korea and Southeast Asia

Sesame Workshop has appointed CAA-GBG Global Brand Management Group as its new licensing agent for Sesame Street in South Korea and Southeast Asia. Under the agreement, CAA-GBG will work to extend the Sesame Street brand licensing program into new categories, including educational and children’s licensed product opportunities. CAA-CBG is a joint venture between Global Brands … [Read more...] about CAA-GBG To Rep Sesame Street In South Korea and Southeast Asia