Wright's Media, an industry-leading global content licensing agency, will collaborate with Wirecutter, a product recommendation service acquired by The New York Times Company as its official content licensing partner. Wirecutter is now a division of the New York Times that is dedicated to testing and researching thousands of products every year to recommend the best of … [Read more...] about Wright’s in New Collaboration with NYT’s Wirecutter
Property Types
French Comic Asterix Licensed for TV, Film, Video Games
The iconic and internationally popular French/Belgian comic book Asterix is seeing a resurgence in popularity which is likely to grow, as the brand launches new licensing deals and a live action film. Asterix launched as a French and Belgian French comic book in 1959, depicting the adventures of the Gauls in their resistance to the Romans in the era of Julius Caesar. Featuring … [Read more...] about French Comic Asterix Licensed for TV, Film, Video Games
Antstream Licenses Star Wars For Retro Gaming Platform
One of the world's leading retro games platforms, Antstream Arcade, is adding beloved retro classic Star Wars titles to its extensive library of fully licensed games. These iconic games will be made available on a single platform for the first time, including the entire Super Star Wars series for the SNES and Star Wars for the NES. Adventure game classics like Grim Fandango, … [Read more...] about Antstream Licenses Star Wars For Retro Gaming Platform
Universal Licenses Entire Music Catalog For Fitness App
In yet another sign of the momentous changes in the music licensing industry, Universal Music Group has licensed its entire music catalog to the Variis digital fitness app. The deal means app users will be able to work out at home to the music of major recording artists like Taylor Swift, Lady Gaga, Ariana Grande, Billie Eilish, The Weeknd, and many more. It also marks one of … [Read more...] about Universal Licenses Entire Music Catalog For Fitness App
Among Us Video Game Creators Choose Toikido As Toy Partner
The studios behind the trending video game Among Us have chosen the newly formed British toymaker Toikido as their global master toy partner for a line of collectibles, action figures, plush toys, play sets and more. Among Us has become one of the world's most popular games since it was first released in June 2018 by InnerSloth and Dual Wield Studios. The game makers say its … [Read more...] about Among Us Video Game Creators Choose Toikido As Toy Partner
Pokémon Celebrates 25 Years With Music Deal, Licensing Campaign
Katy Perry Headlines 'P25 Music', a Year of Surprise Music Events and Superstar Collaborations The Pokémon Company International officially launched its 25th anniversary celebration on Jan. 13, marking a quarter century of fun and games with a massive music collaboration, including a partnership with pop star Katy Perry. The Japanese video game and entertainment franchise … [Read more...] about Pokémon Celebrates 25 Years With Music Deal, Licensing Campaign
Spin Master Goes Full Throttle With Supercross Toy Line
Spin Master Corp. has partnered with Feld Entertainment to get its motor runnin' with a multiyear, global master toy license for the Supercross off-road motorcycle racing series. Created with Spin Master's innovative toy designs, the companies say the first wave of Supercross toys will deliver greater authenticity for kids, collectors and fans of the racing brand. Feld … [Read more...] about Spin Master Goes Full Throttle With Supercross Toy Line
Poetic Brands Gets Artsy With Britain’s National Gallery
In response to a growing interest in art in the licensed fashion sector, specialist apparel licensee Poetic Brands has teamed up with Britain's National Gallery, which houses one of the greatest collections of paintings in the world, to create a range of adult apparel and accessories based on its impressive and extensive artworks. The collection will incorporate a wide range … [Read more...] about Poetic Brands Gets Artsy With Britain’s National Gallery
Marvel Launches Year Long Product Campaign for 2021
The wildly successful Disney superhero franchise Marvel is giving its fans plenty of reasons to celebrate the New Year, announcing a full year of new Marvel Studios inspired product reveals spanning toys, games, books, apparel, home décor and more. Mirroring Marvel Studios’ upcoming Disney+ series rollouts, Marvel Must Haves will serve as the preeminent source on Marvel.com for … [Read more...] about Marvel Launches Year Long Product Campaign for 2021
Ector Hired to Lead Downtown’s Licensing Work
As the acquisitions of music catalogs has soared, Downtown Music Holdings has hired Dewayne Ector as its Chief Revenue Officer, a newly created position, to oversee digital licensing. In his new role, Ector will be responsible for overseeing the successful negotiation and maximization of revenue from digital licenses covering all rights types represented across Downtown’s … [Read more...] about Ector Hired to Lead Downtown’s Licensing Work