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The Wild World of Emoji

We’re exploring the wild world of emoji, with a correction for a listing we published back in June. See the most comprehensive list we have yet for the licensees and licensors involved in emoji…

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Business

M&A Shorts

Get the quick and dirty on the top business moves to impact the licensing industry.

Featuring: ABG, NFLPA, Marvel, PetSmart, Zuru, and more…


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Business

Toy Industry Wrap-Up

TIA rebrands and expands, Toys ‘R’ Us and Mattel record slipping sales, Target ups its presence, and what’s up with those unicorns?…


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Video Games

Esports Coming to the Olympic Stage As Sales Go Up

As the video game (licensed and not) business goes up, gaming video competitions are gaining recognition as a real sport. See the top games worldwide…


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ROYALTIES

Royalty Rates Flat; Average Up to 8.75%

We’re now in the second decade of long-term stability in royalty rates, with the average up 0.2% to reach 8.75% in 2016 for the U.S./Canada. In comparison, the average royalty was…


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Health & Beauty

L’Oreal Ranks as Top Beauty Company of 2016

The top beauty company reached $28.60 billion in worldwide sales. Unilever was No. 2, while Proctor & Gamble slid in at No. 3 despite a drop in sales. In contrast, retail sales of licensed HBA products…


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Product Categories

Toys, Food & Apparel Lead Growth on Product Side

Retail sales of licensed goods in the U.S. and Canada grew a robust 3.4% in 2015, according to The Licensing Letter’s Annual Licensing Business Survey. The leading drivers on the product category side…


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LEGAL

Legal Updates

Margaritaville gets a win against casino licensee, Konami is under action from an allegedly unlicensed soccer player, and Duke University steps in on behalf of one of its student-athletes…


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Publishing

Soft Book Sales as the World Celebrates Reading

To mark the 20th anniversary of Read Across America (or World Book Day), children dressed up as their favorite publishing-based characters as book retailers report disappointing holiday sales…

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Toys & Games

Collectibles, Preschool Snag Top Toys of the Year

Congrats to the winners of the 17th annual Toy of the Year Awards! Top allocades went to the hottest companies in licensing, Lego and Funko—with the top license of the year going to Paw Patrol…


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