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Entertainment Licensing: Banijay Launching Second Big Brother Mobile Game

Banijay Brands has extended its licensing deal with 9th Impact for development of a new Big Brother mobile game. As well, 9th Impact is partnering with a leading free-to-play games publisher, Tilting Point, for the… . . . read more

TLL Editor Talks Toy Licensing With Global Toy News

This week The Licensing Letter’s editor-in-chief Gary Symons joined Richard Gottlieb of Global Toy News for a chat about the toy licensing industry.  For those who may have missed the news, TLL and Global Toy… . . . read more

Celebrity Licensing: Schwarzenegger Plays Super Santa to World of Tanks Fans

By Gary Symons TLL Editor in Chief If you’re going to get a celebrity to appear in a video game about tanks, it makes sense to choose one like Arnold Schwarzenegger—who actually owns one. That’s… . . . read more

Squishmallows Hits 100 million Sales, Launches Licensing Program

Jazware’s Squishmallows plush line has hit an impressive milestone with 100 million units sold, triggering several new licensing partnerships. Jazwares and its Kellytoy subsidiary are now teaming up with several “best-in-class licensees” in a bit to… . . . read more

LEGO Launches Gigantic AT-AT Walker As Part of Star Wars Ultimate Collector Series

Star Wars and LEGO have done some big things together, but few match the gigantic new AT-AT Walker from LEGO’s Ultimate Collector Series. As every Star Wars fan will know, the AT-AT Walker featured in… . . . read more

Striker Entertainment Tapped To Rep WowWee’s Got2Glow Fairy Finder

WowWee has appointed Striker Entertainment to represent one of its hottest toys of the year, the Got2Glow Fairy Finder. Featured on numerous holiday “Hot Toy” lists, WowWee’s Got2Glow Fairy Finder is one of this year’s… . . . read more

Licensing Law: MediaMuv Charged With Stealing $20 Million in Music Royalties From YouTube

By Gary Symons TLL Editor in Chief Officials in Arizona have charged two men on allegations they defrauded YouTube of $20 million by falsely claiming they owned rights to more than 50,000 songs. According to… . . . read more

Analysis: The 2021 Hot Toy Lists and Licensing

By Richard Gottlieb CEO, Global Toy Expert What are the “hot toys?” That is a question that I get each year starting in October. Various hot toy lists come out each year from a host… . . . read more

Analysis: 3 Reasons Why Lego Wins on Amazon

The Secret Tactics Lego Uses to Blow Away the Competition on Amazon Sales By Ryan Faist Originally printed by our friends at Global Toy News Ryan Faist is the Content Marketing Manager for Channel Key,… . . . read more

Metaverse Licensing: Care Bears Ride The NFT Craze

The classic Care Bears franchise has signed a multi-year NFT partnership to bring the brand into the metaverse. Cloudco Entertainment and RECUR announced on Dec. 2 they have signed an agreement that will allow fans… . . . read more


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