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Licensed Fashion Giant Erve Group Sets Up UK Subsidiary

The global fashion powerhouse Erve Group has expanded in the UK with the launch of a new, locally based company. Called Erve UK & Ireland, the new subsidiary brings more than 35 years of licensing… . . . read more

Tech Licensing: Skullcandy Pumps The Volume With Beanstalk Appointment

The trend setting audio tech brand Skullcandy has selected licensing agency Beanstalk to manage its global branding. The company says it engaged Beanstalk to help extend its brand into product categories that “unleash the power of… . . . read more

Omicron Takes Fun Out of Licensing As Spielwarenmesse Toy Fair Cancelled

By Gary Symons TLL Editor in Chief The world’s largest toy fair has been cancelled, due to increasing cancellations related to the rapid spread of the Omicron variant. “The rapid growth of the Omicron variant… . . . read more

Licensing Trade Shows: Toy Fair NY Cancelled Due to Omicron Surge

The Toy Association says rising COVID numbers have forced the “heartbreaking” cancellation of next month’s Toy Fair in New York. Toy Fair New York 2022 was scheduled for Feb. 19-22 at The Javits Center. Now,… . . . read more

Fashion Licensing: ABG Tags Tristate As China Licensee For Reeboks

By Allison Watkinson TLL Reporter Authentic Brands Group has signed a long-term license agreement with Tristate Holdings for Reebok in select Asian markets. ABG is a global brand development, marketing and entertainment company. It is… . . . read more

Video Game Licensing: PMI Wins Toy License For The Brawl Stars Brand

The Israeli toymaker PMI has won the rights to produce toys for the popular Brawl Stars brand from Supercell and LINE FRIENDS. “A big shout-out to everyone involved in bringing together this exciting new partnership… . . . read more

Sports Licensing: NFL Gets Slimy With Nickelodeon Collaboration

CBS Sports and Nickelodeon are partnering on a slime-filled football broadcast for kids during the NFL’s upcoming Super Wild Card Weekend. For the second year running, the NFL and Nickelodeon are partnering on a football… . . . read more

Beverage Licensing: Constellation Partners With Coca Cola on Fresca Cocktails

By Allison Watkinson TLL Reporter The Coca-Cola Company has signed a brand authorization agreement with Constellation Brands to launch new ready-to-drink cocktails. The upcoming beverage is called Fresca Mixed. It is based on Coca-Cola’s American… . . . read more

Godiva Expands Licensing With Four New Sweet Deals

Leading premium chocolatier Godiva  is expanding its licensing portfolio in the U.S. and Canada markets with the launch of four new licensing partnerships in 2022. Godiva Chocolatier is a venerable brand that was founded in… . . . read more

Breaking News: Hasbro Taps ‘Head Wizard’ Chris Cocks as New CEO

By Gary Symons TLL Editor in Chief Global play and entertainment giant Hasbro has named Chris Cocks, the President and COO of its Wizards of the Coast division, as the new CEO for the parent… . . . read more


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