Plug-in Media is eyeing potential toy partners for its popular pre-school property, Tee and Mo, an animated monkey duo that made its return to CBeebies last month with the premiere of Big Boots Birthday: A Tee and Mo Mini Musical. The animated property’s 10th musical special to launch on the channel, Big Boots Birthday: A Tee and Mo Mini Musical featured three new songs and … [Read more...] about Plug-in Media and Fryday Brands Eye Toy Partners For Pre-school Hit Tee and Mo
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BrandGenuity Mixes Well With Kahlúa
Kahlúa, one of the world's most popular and best known liqueurs, has selected Brandgenuity as its exclusive licensing agency. The classic Mexican coffee liqueur got its start when Pedro Domecq, a sherry and brandy producer from Spain, began producing the coffee liqueur in Veracruz, Mexico. The company was partially acquired by Pernod Ricard in 2005, and now has its … [Read more...] about BrandGenuity Mixes Well With Kahlúa
Mattel Licenses Itsy Bitsy Knight for Fisher Price Line
Mattel has signed a multi-year licensing agreement with PGS Entertainment a line of Fisher-Price toys based on the upcoming animated pre-school series, Gus – The Itsy Bitsy Knight. Mattel and its Fisher-Price brand will develop new figurines, plush toys, toy vehicles, and play sets, with the toy line slated for wide release in 2022. Gus – The Itsy Bitsy Knight is a … [Read more...] about Mattel Licenses Itsy Bitsy Knight for Fisher Price Line
Licensed Entertainment/Character Sales Jump 3.7% to $13.5 Billion in U.S. & Canada
Contact the editor at karina@plainlanguagemedia.com Retail sales of licensed entertainment- and character-based merchandise were up 3.7% in 2019 within the U.S. and Canada, according to The Licensing Letter’s Annual Licensing Business Survey. Licensed retail sales totaled $13.5 billion, up $483 million from 2018. Sales rebounded from a -1.3% dip in the previous year, which … [Read more...] about Licensed Entertainment/Character Sales Jump 3.7% to $13.5 Billion in U.S. & Canada
Licensed Retail Sales in U.S. & Canada Jump 3.2% to Reach $114 Billion in 2019
Contact the editor at karina@plainlanguagemedia.com Licensed retail sales in the U.S. and Canada jumped 3.2% in 2019 to reach $114.0 billion in total, according to TLL’s Annual Licensing Business Survey. This last year marks the fastest growth in licensed retail sales since 2016, when licensed retail sales also increased by 3.2% from the previous year. In 2017, sales grew by … [Read more...] about Licensed Retail Sales in U.S. & Canada Jump 3.2% to Reach $114 Billion in 2019
Average Industry-Wide Royalty Rate Up 0.7 Percentage Points to Reach 8.87% in 2019
Contact the editor at karina@plainlanguagemedia.com The average royalty rate for consumer products licensing contracts jumped 0.7 percentage points to reach 8.87% in 2019, according to TLL’s 2019–2020 Licensing Business Survey. Since 2010, the industry-wide average royalty rate within the U.S. and Canada has grown by a mere 0.3 percentage points to reach 8.87% in 2019. Over … [Read more...] about Average Industry-Wide Royalty Rate Up 0.7 Percentage Points to Reach 8.87% in 2019
A Decade in Review: Hindsight is 20/20
Contact the editor at karina@plainlanguagemedia.com As the 2010s wrap up, The Licensing Letter is taking the chance to review the last ten years. In terms of licensed retail sales, the story of the last decade is one of recovery from the impact of the Great Recession of 2007–2009, which directly resulted in a -11.5% decline in licensed retail sales in 2009 in the U.S. and … [Read more...] about A Decade in Review: Hindsight is 20/20
Cosmetics, Toys & Electronics Drive Increases in Industry-wide Royalties in 2018
Contact the editor at karina@plainlanguagemedia.com. Roughly two-thirds of the product categories TLL tracks saw nominal bumps in industry-wide royalties in 2018, according to TLL's latest Licensing Business Survey. Make sure to review our breakdown of royalties by property type as well. The most common driver behind such growth was the increase in royalties by … [Read more...] about Cosmetics, Toys & Electronics Drive Increases in Industry-wide Royalties in 2018
Soft Goods, Home Lead Domestic Corporate TM/Brand Licensed Sales in 2017
By: Karina Masolova, karina@plainlanguagemedia.com Licensed retail sales of corporate trademark/brand merchandise grew 2.5% to reach $29.2 billion in 2017, according to TLL's Annual Licensing Business Survey. The biggest drivers behind the roughly $710 million increase in sales were soft goods like apparel and accessories; home-related goods like domestics, furniture, and … [Read more...] about Soft Goods, Home Lead Domestic Corporate TM/Brand Licensed Sales in 2017
What’s the Deal? Apparel, Home & Accessories Lead TLL’s Deal Sheet Count
By: Karina Masolova. Contact the Editor at karina@plainlanguagemedia.com. TLL broke down the numbers behind the Deal Sheet to discover the driving trends behind licensing deals this year, as of August 2018. The most popular product category for deals struck this year was apparel, making up 18.3% of the total share with 428 deals. The home & home furnishings category was … [Read more...] about What’s the Deal? Apparel, Home & Accessories Lead TLL’s Deal Sheet Count