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Celebrity

Ellen DeGeneres Debits Lifestyle Site

Talk TV queen Ellen DeGeneres—ranked America’s favorite TV personality for the past three years by The Harris Poll—became the latest celebrity to launch a website lifestyle collection. eD, on eDbyellen.com, includes home goods, apparel and accessories priced from $25 to $395, all with Degeneres’s signature casual but tailored and detailed style…

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Sports

Jordan Still Rules

No knock against LeBron James, but when it comes to NBA star power, nobody tops Michael Jordan. As if to drive home that point, 2K announced that Jordan, who retired in 2003, will be on the cover of its Special Edition NBA 2K16 video game…

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Entertainment

Disney Reorg Aims to Shore up Video Games

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Fashion

Branding, Island Style

Two brands that embrace a beach lifestyle, Tommy Bahama and Maui Jim, are summering together. Maui Jim polarized sunglasses will be sold at all Tommy Bahama stores and online, marking the first time that Tommy Bahama will sell a branded product other than its own…

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Celebrity

Hudson Launches Fab Men’s Line

Actress Kate Hudson’s Fabletics line of fashion athletic wear for women just got a sibling. FL2 is hudson’s new men’s line, repped by spokesman Oliver hudson, Kate’s brother. FL2, like Fabletics, is available online on a subscription basis, with “VIP members” getting a monthly outfit for a discounted price…

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Toys & Games

Marvel Avengers’ Mission: To Get Kids Moving

Walt Disney Consumer Products and toy licensee Hasbro will appeal to families interested in both active play and tech toys with Playmation, a system of toys and wearable devices that uses motion sensors and wireless technology to encourage kids to run around while controlling smart action figure toys from wriststrapped gear…

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Trademarks/Brands

New Jersey Highways Become a Brand

They may lack the romance of old Route 66, but the New Jersey Turnpike and Garden State Parkway are traveled by more than 600 million vehicles and one billion people each year—enough to inspire a licensing program…

. . . read more


Throngs Discuss Thrones

Game of Thrones, the highest rated show in HBO history, set the social media universe ablaze with the plot twists in its fifth season finale June 14. Despite the controversial developments, the publicity can only be good news for licensees…

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Toys & Games

Build-A-Bear Lines Up Licensees

Build-A-Bear Workshop’s 400 stores will host a lineup of visiting entertainment/characters licenses well into next year. In residence now, ahead of the July 10 theatrical release of Minions, from Universal Pictures and Illumination Entertainment, are Kevin, Bob
and Stuart. In August…

. . . read more


Sports

Nike Scores NBA Deal

As expected, Nike will replace Adidas as the National Basketball Association’s official on-court apparel provider, starting in the 2017-2018 season. The eight-year deal is reportedly valued at $125 billion a year, or $1 billion in total. That’s an estimated 245% more than Adidas paid. Of course…

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