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TOYS & GAMES

Mattel, Hasbro see Q3 Retail Sales Split Along Gender Lines

Reported third quarter (3Q) sales from toy giants Hasbro and Mattel exhibited an interesting break along gender lines, with boys’ toys outperforming girls’, amidst depressed…


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DIGITAL CELEBS

Social Media Ledger

At Brand Licensing Europe, keynote speaker Cassey Ho outlined the history behind her successful merchandising program, and more…


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LICENSING LAW

Unlicensed Use of Trademark Brands in Video Games

Depicting real-life brands makes video games more realistic but may also lead to trademark infringement litigation…


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CASE STUDY

The Colorforms Revival: A Convergence of the Business & Social Trends Driving Licensing

Colorforms is the perfect paradox. In an era of computer gaming and digital toys, the new Colorforms that hit the shelves of Toys ‘R Us this week is unapologetically low-tech and faithful to its…


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LITERARY LICENSING

King, Patterson are America’s Favorite Authors

In Harris Poll, authors whose work is more prolifically licensed come in at numbers 3 (J.K. Rowling) and 7 (J.R.R. Tolkien). Nevertheless, there is something for the fans of every scribe. Custom printing retailers are full of Stephen King tote bags or Mark Twain coffee mugs…


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MUSIC LICENSING

Lucky Brand Joins Bands

With its recent deal to develop a national apparel and accessories program around classic rock bands KISS, Journey, Def Leppard and…


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TOY LICENSING

Little Figures Headed to the Big Screen

Germany’s venerable Playmobil toy brand is headed to the movies. Leading European production company ON Entertainment, with partners Wild Bunch and Pathe, has started production on…


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BIG DEALS

Licensing By The Numbers

Follow the numbers driving the industry.

Featuring: VW scandal, University of Texas, Peppa Pig, Halloween retail, U.K. toy sales, and more…


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FAST-FOOD

Are Licensed Toys in Fast-Foods Kids’ Meals an Endangered Species?

This week, Wendy’s announced that it will no longer offer licensed toys as part of its kids’ meals. In so doing, Wendy’s became the third fast-food chain since 2011 to discard the proven business model of using licensed toys in kids’ meals to…


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WEARABLE TECHNOLOGY

Hermès & Apple Team Up for Next Gen of Apple Watch

The fashion-technology convergence has a new dream team…


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