Is it just contractual or are the Olsens making a move away from licensing…
FASHION
New Whitney Port Line is a QVC Exclusive
July 31, 2015
Designer and TV personality Whitney Port has a new apparel line with QVC. Simply called Whitney Port, the seven-piece QVC line includes dresses, sweaters, pants and skirts, each priced below $60. While still channeling Port’s “feminine California style with a little New York City edge,” the collection is less funky, according to the designer, than Port’s higher priced ready-to-wear brand…
Sports
New Era/MLB Player Embroidery Deal
July 20, 2015
The Major League Baseball Players Association extended its licensing agreement with Lids Sports Group granting the retailer rights to…
DreamWorks Line Pairs Toons & Designers
July 20, 2015
DreamWorks Animation has teamed with famous fashion designers for Character Clash, a limited edition apparel line featuring an iconic character from the world of comics and cartoons…
Celebrity
Ellen DeGeneres Debits Lifestyle Site
July 6, 2015
Talk TV queen Ellen DeGeneres—ranked America’s favorite TV personality for the past three years by The Harris Poll—became the latest celebrity to launch a website lifestyle collection. eD, on eDbyellen.com, includes home goods, apparel and accessories priced from $25 to $395, all with Degeneres’s signature casual but tailored and detailed style…
Celebrity
Hudson Launches Fab Men’s Line
June 15, 2015
Actress Kate Hudson’s Fabletics line of fashion athletic wear for women just got a sibling. FL2 is hudson’s new men’s line, repped by spokesman Oliver hudson, Kate’s brother. FL2, like Fabletics, is available online on a subscription basis, with “VIP members” getting a monthly outfit for a discounted price…
Sports
Nike Scores NBA Deal
June 15, 2015
As expected, Nike will replace Adidas as the National Basketball Association’s official on-court apparel provider, starting in the 2017-2018 season. The eight-year deal is reportedly valued at $125 billion a year, or $1 billion in total. That’s an estimated 245% more than Adidas paid. Of course…
Larger Fashion Lines a Plus for Retailers
June 1, 2015
Demand for plus-size women’s clothing is expected to increase strongly through 2019, according to researcher Ibis World, due to factors including rising per capita disposable income, a decline in healthy eating, greater designer collaboration, and greater availability of premium products. The trend is showing up in licensing…
Entertainment/Character
Avengers Dress Up Hot Topic
May 4, 2015
Mall retailer Hot Topic is going all out Avengers as the exclusive merchant for a new fashion line tied to Disney/Marvel’s Avengers: Age of Ultron…
Mass Retail Fashion Licensing Targets Men
April 6, 2015
Very quietly and with little fanfare, mass retailer Target launched Target Collective, a curated collection of Americanmade men’s fashion products from six different designers: Billykirk (bags and accessories); Owen & Fred (soap and accessories); Taylor… . . . read more