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CELEBRITY FASHIONISTAS

Olsen Twins Bring Secondary Fashion Label In-House

Is it just contractual or are the Olsens making a move away from licensing…


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FASHION

New Whitney Port Line is a QVC Exclusive

Designer and TV personality Whitney Port has a new apparel line with QVC. Simply called Whitney Port, the seven-piece QVC line includes dresses, sweaters, pants and skirts, each priced below $60. While still channeling Port’s “feminine California style with a little New York City edge,” the collection is less funky, according to the designer, than Port’s higher priced ready-to-wear brand…

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Sports

New Era/MLB Player Embroidery Deal

The Major League Baseball Players Association extended its licensing agreement with Lids Sports Group granting the retailer rights to…

 

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DreamWorks Line Pairs Toons & Designers

DreamWorks Animation has teamed with famous fashion designers for Character Clash, a limited edition apparel line featuring an iconic character from the world of comics and cartoons…

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Celebrity

Ellen DeGeneres Debits Lifestyle Site

Talk TV queen Ellen DeGeneres—ranked America’s favorite TV personality for the past three years by The Harris Poll—became the latest celebrity to launch a website lifestyle collection. eD, on eDbyellen.com, includes home goods, apparel and accessories priced from $25 to $395, all with Degeneres’s signature casual but tailored and detailed style…

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Celebrity

Hudson Launches Fab Men’s Line

Actress Kate Hudson’s Fabletics line of fashion athletic wear for women just got a sibling. FL2 is hudson’s new men’s line, repped by spokesman Oliver hudson, Kate’s brother. FL2, like Fabletics, is available online on a subscription basis, with “VIP members” getting a monthly outfit for a discounted price…

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Sports

Nike Scores NBA Deal

As expected, Nike will replace Adidas as the National Basketball Association’s official on-court apparel provider, starting in the 2017-2018 season. The eight-year deal is reportedly valued at $125 billion a year, or $1 billion in total. That’s an estimated 245% more than Adidas paid. Of course…

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Larger Fashion Lines a Plus for Retailers

Demand for plus-size women’s clothing is expected to increase strongly through 2019, according to researcher Ibis World, due to factors including rising per capita disposable income, a decline in healthy eating, greater designer collaboration, and greater availability of premium products. The trend is showing up in licensing…

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Entertainment/Character

Avengers Dress Up Hot Topic

Mall retailer Hot Topic is going all out Avengers as the exclusive merchant for a new fashion line tied to Disney/Marvel’s Avengers: Age of Ultron

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Mass Retail Fashion Licensing Targets Men

Very quietly and with little fanfare, mass retailer Target launched Target Collective, a curated collection of Americanmade men’s fashion products from six different designers: Billykirk (bags and accessories); Owen & Fred (soap and accessories); Taylor… . . . read more


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