The iconic Betty Boop character will be getting a bit of a makeover at age 90, as Fleischer Studios announced this week that Global Icons will be its new worldwide exclusive licensing agent for the Studios’ beloved slate of classic characters. Betty Boop was created in 1930 by Max Fleisher for his Talkartoons series of cartoons, which premiered in 1930 as the first animated … [Read more...] about Global Icons Named Licensing Agent for Betty Boop
Apparel
Poetic Brands Gets Artsy With Britain’s National Gallery
In response to a growing interest in art in the licensed fashion sector, specialist apparel licensee Poetic Brands has teamed up with Britain's National Gallery, which houses one of the greatest collections of paintings in the world, to create a range of adult apparel and accessories based on its impressive and extensive artworks. The collection will incorporate a wide range … [Read more...] about Poetic Brands Gets Artsy With Britain’s National Gallery
Unilever Fashion Deal Says We All Scream For Ice Cream
Unilever Australia’s Streets brand has partnered with Australia’s largest global retailer, Cotton On for an iconic summer fashion range for men and women featuring a selection of Unilever's ice cream brands, Golden Gaytime, Bubble O’ Bill, Paddle Pop and Splice. The flavors are unique to Australasia and well known throughout Australia. The deal brokered by Asembl comes … [Read more...] about Unilever Fashion Deal Says We All Scream For Ice Cream
Gucci and The North Face Go Hiking In Style
You don't usually equate Gucci with camping, but the luxury brand is going outdoors in a big way this year, partnering with adventure wear company The North Face. Consumers have headed to the great outdoors in droves this year, thanks to lockdowns and physical distancing measures, so Gucci figured, if you're going out hiking, you might as well look fabulous doing it! The … [Read more...] about Gucci and The North Face Go Hiking In Style
Fashion Licensing Pioneer Ruth McCarthy Manton Dies at 95
Ruth McCarthy Manton, a pioneer in the business of fashion licensing, passed away at her home on Christmas Eve. Manton was also among the first female fashion journalists in the industry, but it was her innovative work after founding Aries Design Management that made her a force to be reckoned with in the licensing business. Manton's idea was to link up top designers directly … [Read more...] about Fashion Licensing Pioneer Ruth McCarthy Manton Dies at 95
VF Corp. Completes Acquisition of Supreme
Two giants of the global shoe industry have merged, as VF Corp. announced it has completed its acquisition of long-time partner firm Supreme, a streetwear company that has collaborated with VF on its North Face, Vans, Timberland and Dickies brands. Supreme, a private company, will now become a wholly-owned subsidiary of VF in what the company calls a "$1 billion global … [Read more...] about VF Corp. Completes Acquisition of Supreme
Erve Europe Lands Deal With Blizzard Entertainment
Licensing company Erve Europe has signed a deal with Blizzard Entertainment adding the wildly popular Overwatch and World of Warcraft games to its product portfolio. Erve Europe is a leader in character licenses and brands for the continent, producing branded fashion and apparel featuring TV, film, cartoon and video game heroes. As part of Erve Group, the company has six … [Read more...] about Erve Europe Lands Deal With Blizzard Entertainment
Bad Boys Ride Together, Die Together, and License Merch Together
Is it really possible that it's only now, 25 years after the first Bad Boys movie dropped, that one can actually buy Bad Boys' merch? Apparently so, and shoppers have only the week before Christmas to get their hands on the Will Smith/Martin Lawrence-themed clothing line at an online pop-up shop, the badboysmoviestore.com. In celebration of the 25th anniversary of the first … [Read more...] about Bad Boys Ride Together, Die Together, and License Merch Together
Bruce Lee and Me: Apparel that Honors the Past While Making a Better Future
Guest Column by Kareem Abdul-Jabbar Aristotle said that a friend is a single soul dwelling in two bodies. Bruce Lee and I were friends like that but, man, our two bodies couldn’t have been more different. Bruce was a 5’8” Chinese-American martial artist and I was a 7’2” African-American basketball player. There were other differences: he was raised in Hong Kong, I was raised in … [Read more...] about Bruce Lee and Me: Apparel that Honors the Past While Making a Better Future
Deal Summary: Spread Group, Emoji Co., Lucasfilm, League of Legends
Another week, another slate of great deals in our industry, as we lead our coverage today with expansion of an existing agreement with Warner Bros. and Spread Group. Spread Group Expands Warner Bros. Collaboration Beyond Europe Spread Group - formerly known as Spreadshirt - has worked with Warner Bros. in Europe since 2012, developing more than 1,700 designs for the … [Read more...] about Deal Summary: Spread Group, Emoji Co., Lucasfilm, League of Legends