Unilever Australia’s Streets brand has partnered with Australia’s largest global retailer, Cotton On for an iconic summer fashion range for men and women featuring a selection of Unilever’s ice cream brands, Golden Gaytime, Bubble O’ Bill, Paddle Pop and Splice. The flavors are unique to Australasia and well known throughout Australia.
The deal brokered by Asembl comes following the recent appointment announcement of Asembl as Unilever Australia’s brand extension agency.
The deal will see Aussies staying cool in the summer with a Cotton On x Streets collection that includes tees and singlets, summer accessories including towels and flip flops, and sleepwear for hot summer nights.
“We can’t wait to see the Streets brand come to fashion life in Cotton On stores across Australia,” said Unilever Australia Brand Manager, Samantha Jarmul. “Nothing says summer more than Golden Gaytime, Bubble O’ Bill, Paddle Pop and Splice so what better way to enjoy your favorite ice-cream brands than with tees, singlets and accessories from Cotton On. We are thrilled with this deal Asembl has brokered for us and can’t wait for further new category product roll-outs throughout this year to continue to deliver what our fans have asked for.”
The deal was the first brokered by Asembl. “The Streets ice-cream brand is synonymous with an Australian summer, so we are thrilled to be partnering this much-loved Unilever Australia brand with local retailer favourite, Cotton On,” said Asembl Managing Director, Justin Watson. “This range is guaranteed to be incredibly popular with Australians of all ages,”
The products are now available in Cotton On Australia stores or online at cottonon.com