Singer Katy Perry is in the news for more than her on-and-off relationship with John Mayer, alleged feud with Taylor Swift and attempt to buy a Los Angeles convent. The singer just launched the new fragrance Mad Potion exclusively with a pop-up shop on Twitter’s new shopping platform (@katyperrypopup). The $30 vanilla-musk scent is…
Health and Beauty
Perfume Artisans Eclipse Stars
July 20, 2015
The artisan trend is spilling over from food and beverage into fragrance as the combo of star power + big designer promotions that have historically driven fragrance sales appear to be losing some of their mojo. There are now hundreds of artisan perfumers turning out products to meet the desire for alternatives…
Health & Beauty
Women lighten up on fragrance, but men spritz with a heavier hand
May 4, 2015
New research from The NPD Group shows a shift in Americans’ fragrance preferences, with women gravitating toward lighter fragrance concentrations such as colognes, while men increasingly purchase eau de parfums (EDP), richer concentrations not traditionally used by American men…
Fragrance
Smell of Success
April 20, 2015
A pair of world famous celebrities are celebrating 10 years of fruitful fragrance licensing collaborations with the release of special 10th anniversary limited edition products that are both currently available…