For all of its challenges, the fashion licensing industry continues to post strong sales in the U.S. and abroad. Global retail sales of licensed fashion goods totaled…
SPORTS
Professional Bull Riders Take Licensing by the Horns
April 29, 2016
Riding a wave of interest in all things western, Professional Bull Riders is partnering with a new event retail and merchandising company and expanding its wine, fragrance and apparel lines…
CELEBRITY
Freshness Eludes Celebrity Scents
February 19, 2016
Despite a small rush of celebrity-licensed fragrances introduced to retail in the late summer and fall, the category still smells off, with marketers Elizabeth Arden, Coty and Parlux all reporting…
CELEBRITY FRAGRANCE
Westbrook Fragrance Courts Men and Women
August 21, 2015
Celebrity licensed fragrances have been in a slump, but NBA player’s new scent plays in the less crowded luxury market…
HEALTH & BEAUTY
Celebrity-Licensed Perfumes Seek to Reinvigorate Slumping Market
August 7, 2015
The past 12 months have been less than sweet smelling for sales of celebrity-licensed fragrances, but that isn’t deterring companies from bringing new celebrity brands to the already crowded mass market…
RETAIL SALES
The Sweet Smell of Friday: Katy Perry, Nicki Minaj Launch New Perfumes
July 31, 2015
Singer Katy Perry is in the news for more than her on-and-off relationship with John Mayer, alleged feud with Taylor Swift and attempt to buy a Los Angeles convent. The singer just launched the new fragrance Mad Potion exclusively with a pop-up shop on Twitter’s new shopping platform (@katyperrypopup). The $30 vanilla-musk scent is…
Health and Beauty
Perfume Artisans Eclipse Stars
July 20, 2015
The artisan trend is spilling over from food and beverage into fragrance as the combo of star power + big designer promotions that have historically driven fragrance sales appear to be losing some of their mojo. There are now hundreds of artisan perfumers turning out products to meet the desire for alternatives…
Health & Beauty
Women lighten up on fragrance, but men spritz with a heavier hand
May 4, 2015
New research from The NPD Group shows a shift in Americans’ fragrance preferences, with women gravitating toward lighter fragrance concentrations such as colognes, while men increasingly purchase eau de parfums (EDP), richer concentrations not traditionally used by American men…
Fragrance
Smell of Success
April 20, 2015
A pair of world famous celebrities are celebrating 10 years of fruitful fragrance licensing collaborations with the release of special 10th anniversary limited edition products that are both currently available…