By Allison Watkinson TLL Reporter In a deal facilitated by IMG, Rovio Entertainment and Capsule Skateboards are launching a line of licensed Angry Birds skateboards. The licensing division of IMG represents the Angry Birds brand… . . . read more
Godzilla Crushes It With Monstrous New Fashions From HUF Worldwide
August 25, 2022
HUF Worldwide, the Los Angeles-based premium footwear and apparel brand, has launched a limited-edition capsule collection inspired by Japanese cinema’s world-famous King of the Monsters, Godzilla. The collection is being released in a licensing deal… . . . read more
Oh Yeah! Kool-Aid Man Takes Up Skateboarding In DGK Collaboration
August 16, 2022
Allison Watkinson TLL Reporter The next time you see the Kool-Aid Man smashing through a wall, he’s likely to be shredding the gnar in some rad DGK gear. DGK is a street skateboard and apparel… . . . read more
Sustainable Licensing: Johnson Outdoors Goes Camping With National Wildlife Federation
June 30, 2022
By Gary Symons TLL Editor in Chief Have fun when you’re camping, but keep it clean. That’s the message from a newly licensed partnership between Johnson Outdoors and the National Wildlife Federation. To inspire Americans… . . . read more
Fashion Licensing: Long Awaited Adidas x Gucci Line Dropped Tuesday
June 7, 2022
By Gary Symons TLL Editor in Chief Unlikely partners Gucci and Adidas dropped their long anticipated fashion collection Tuesday, after a nine-month wait. The collection was originally born on the Exquisite Gucci runway in Milan,… . . . read more
Igloo and Jeep Partner on Super Cool Outdoor Adventures
May 5, 2022
Jeep is partnering with one of the coolest outdoor brands, releasing the first-ever Jeep Playmate coolers from Igloo for 4×4 enthusiasts. The new coolers feature original artwork geared toward Jeep brand enthusiasts who want to keep their refreshments… . . . read more
Dr. Scholl’s Steps Into Tech Licensing Deal With Lifeworks
May 2, 2022
By Allison Watkinson TLL Reporter Brandgenuity has secured a licensing partnership between the footcare brand Dr. Scholl’s and the fitness company Lifeworks Technology Group. The licensing partnership between the two brands will be focused on… . . . read more
Sporting Goods: HEAD Gets Its Feet Wet With Paddleboard Deal
April 26, 2022
The global sporting goods company HEAD is launching Stand Up Paddleboards with licensee co:sports. The German company is well known as an innovator in the SUP market, with a sterling reputation for quality, safety and… . . . read more
Character Licensing: Popeye Goes Sailing, Plays Golf, With Two New Licensing Deals
January 25, 2022
By Gary Symons TLL Editor in Chief King Features has signed up two deals that will see Popeye the Sailor Man adopted for a sailing club and golf gear. In the first of those two… . . . read more
Celebrity Licensing: UFC Tag Teams With Under Armour and The Rock
January 25, 2022
By Allison Watkinson TLL Reporter UFC has announced a new licensing deal that names the performance brand Project Rock as their official footwear partner. Project Rock was created by former UFC athlete, entrepreneur, and actor… . . . read more