As sports-based licensing continues to grow—soaring 3.5% worldwide in 2016—we look at the latest developments in brands and merchandising this week. Featuring: Fanatics takes its model worldwide, Mattel breaks boundaries, and more…
Business
Deals in Short
January 30, 2017
See some of the latest licensing deals that needed a little more detail.
Featuring: Moose Toys, Square Enix, Fanatics, Nike, Mattel, and more…
SPORTING GOODS
Pumping Up Brands
September 30, 2016
While our fitness goals may be more aspirational than not, it’s still a big business. See the latest news to come out of the health and fitness business…
IN REVIEW
Top 5 Sports Licensing Stories of 2015
December 14, 2015
Nike’s deals with the NBA and the University of Texas headline a busy year in sports licensing…
LICENSING LITIGATION
Licensee Accusation: Asics Deliberately Tried to Drive Us Out of Business
November 2, 2015
The 20-year retail Asics/Windsor Financial retail licensing agreement that looked so promising just a few years ago has all gone terribly wrong. See what you can do to avoid falling into the same trap…
BIG DEALS
Licensing By The Numbers
October 2, 2015
Follow the numbers driving the industry.
Featuring: VW scandal, University of Texas, Peppa Pig, Halloween retail, U.K. toy sales, and more…
WIPE OUT
California Surfing Brand Quiksilver Files Chapter 11
September 25, 2015
California surfing and skateboard clothing chain Quiksilver Inc. became the latest retailer to file for…
Collegiate
Adidas Re-Ups with Indiana University for $53.6 Million & More
September 8, 2015
Indiana University Athletics’ new $53.6 million apparel deal with Adidas is believed to be the fifth richest in all of college athletics. Plus, see more collegiate deals…
