Spyder is one of the most successful sportswear brands in the world, to the extent that it’s hard to spend five minutes on a ski hill without seeing dozens of people sporting the distinctive Spyder… . . . read more
NFL Star Russell Wilson Quarterbacking Spin Master Toy Launch
June 28, 2021
Superstar quarterback Russell Wilson of the Seattle Seahawks is teaming up with Spin Master to launch its new Aerobie Sonic Fin Football. Engineered for superior performance, the Sonic Fin Football lets kids throw like a pro,… . . . read more
Warner Launches Space Jam Licensing Onslaught
May 21, 2021
More than 200 licensing partners launching ‘Looney’ collections around the world Warner Bros. Consumer Products is rolling out the largest collection of Looney Tunes merchandise in decades ahead of debut of Space Jam: A New… . . . read more
St. Andrews Links Tees Off With The Point.1888
May 18, 2021
The world’s most famous golf course, St. Andrews Links, has signed up with The Point.1888 as its brand extension partners. The news comes just weeks after the brand licensing specialist added Williams Racing to its growing… . . . read more
Adidas Snags Deal With Number One NFL Draft Pick
April 30, 2021
Adidas’ bet on NFL prospect Trevor Lawrence appears to be paying off so far, as the collegiate star from Clemson was the No. 1 overall draft pick by the Jacksonville Jaguars on Thursday. Adidas announced… . . . read more
Nike Loses Kobe Bryant License As Talks Fail
April 20, 2021
The estate of basketball legend Kobe Bryant declined to renew its deal with Nike this month as talks between the parties fell apart, according to an exclusive report from Complex that was later confirmed by Nike. Unless… . . . read more
Fanatics Partners With NFL and Amazon In Major Strategic Shift
March 31, 2021
By Gary Symons TLL Editor in Chief Amazon is the dominant force in the Western world when it comes to ecommerce, with the one exception of pro-sports branded sports gear and memorabilia, and that’s because… . . . read more
Wham-O Appoints Global Licensing Agency
March 22, 2021
There are few companies that have historically done a better job of branding their inventions than Wham-O, and now Anjar Co. and Becker Associates has been given the weighty responsibility of licensing and commercializing brands… . . . read more
Under Armour Slashed Sponsorships in 2020
February 26, 2021
The sporting gear company Under Armour has been shedding sponsorship deals over the past year, and now we know how deep the cuts have gone. Under Armour Inc. released its annual report in late February,… . . . read more
Under Armour Ending Licensing Deal With NFL
February 9, 2021
Sports clothing and equipment company Under Armour is preparing to end its licensing contract with the National Football League, according to a report in the Financial Times. Under Armour has not officially confirmed the contract… . . . read more