The fast-growing publishing phenomenon Ninja Life Hacks has partnered with Fashion Angels for stationery, crafts, accessories and classroom decor products based on the leading book series. The deal allows Fashion Angels to design products featuring over 60 Ninja Life Hacks characters, including Confident Ninja, Focus Ninja, Positive Ninja and more. After thousands of requests … [Read more...] about Ninja Life Hacks Partners On Crafts With Fashion Angels
Stationery and Paper Products
Crayola Adopts Brainbase For Global Licensing Efforts
Crayola, one of the world's most colorful companies, says it has adopted the licensing software system Brainbase Assist to help unify its myriad global licensing operations. The Crayola Licensing team will use Brainbase Assist to streamline and manage workflows such as product development, sales and royalty reporting, contract and digital asset management, and to analyze … [Read more...] about Crayola Adopts Brainbase For Global Licensing Efforts
St. Andrews Links Tees Off With The Point.1888
The world's most famous golf course, St. Andrews Links, has signed up with The Point.1888 as its brand extension partners. The news comes just weeks after the brand licensing specialist added Williams Racing to its growing roster of sports brands. Hannah Stevens, Head of Retail and Sports continues to grow this important division within the business, which also counts Team GB … [Read more...] about St. Andrews Links Tees Off With The Point.1888
ZAG Invests In Interactive Storytelling Tech Firm Epopia
Who says letter writing is dead? Not ZAG, which announced on April 21 that it has acquired a stake in Epopia, a French tech company that developed a "unique epistolary letter format that encourages children to read and write through interactive storytelling." To put it more simply, Epopia has created a software solution that allows for personalization of content, based on the … [Read more...] about ZAG Invests In Interactive Storytelling Tech Firm Epopia
Fanatics & Lids Reach Long-Term Deal With BNED
The sports merchandise company Fanatics has added to its long list of critical deals in 2020 with a long-term merchandising partnership with Barnes & Noble Education Inc. (BNED), the campus store division of the Barnes & Noble parent company. Fanatics will offer BNED campus stores an expanded product selection and a direct-to-consumer platform. Fanatics' partly-owned … [Read more...] about Fanatics & Lids Reach Long-Term Deal With BNED
Poetic Brands Launches Baby Line With Brambly Hedge
Poetic Brands is creating a line of baby clothing and accessories based on the Brambly Hedge children's books by Jill Barklem. Poetic signed the deal this week with Rockpool Licensing, which manages the Brambly Hedge intellectual property worldwide. Under the agreement, Poetic plans to produce a new collection including layette and fashion daywear, nightwear, snow suits … [Read more...] about Poetic Brands Launches Baby Line With Brambly Hedge
Licensed Back-to-School Sales Expected to Rise 2.0% in 2020
Contact the editor at karina@plainlanguagemedia.com Licensed back-to-school sales are expected to climb to $9.6 billion in the U.S. and Canada, according to The Licensing Letter’s estimates. With licensed retail sales up 2.0%, or $188 million, the back-to-school season is expected to help bolster recovery following a difficult second quarter of 2020 and lackluster -0.9% growth … [Read more...] about Licensed Back-to-School Sales Expected to Rise 2.0% in 2020
Living Coral: 2019 NSS, NY Now & Surtex Edition
Contact the editor at karina@plainlanguagemedia.com CORAL, as in: Conscientious, Organized, Retro, and Animated Living. From the floor of the 2019 National Stationery Show (NSS), Retail Renaissance NY Now, and Surtex, TLL brings you the latest in home, stationery, and surface design trends. This year, all three shows were held simultaneously in New York City's Jacob Javits … [Read more...] about Living Coral: 2019 NSS, NY Now & Surtex Edition
Spending Up as Love Sets In
The NRF estimates that just over half of U.S. adults will celebrate Valentine's Day this year by buying a gift for a significant other, friends, or pets—reaching $19.6 billion in spending, up from $18.2 billion in 2017. Those 25–34 years-old will be the biggest spenders, with an average bill of $202.76. By product category, a total of $4.7 billion will be spent on jewelry … [Read more...] about Spending Up as Love Sets In
Top Trends for the $27-30 Billion Back-to-school Season
Here's what to expect from this year's back-to-school season. Rosy estimates place retail sales at their highest levels yet. This year's K-12 back-to-school season is expected to generate $27 billion in retail sales in the U.S., according to Deloitte. The season alone is estimated to generate 50% of all school-related spending for the year by 29 million households. Estimates … [Read more...] about Top Trends for the $27-30 Billion Back-to-school Season