By Gary Symons TLL Editor in Chief MGA Entertainment, Inc. (MGA) has unveiled MGA Studios, an independent subsidiary backed with more than a half billion dollars in cash and assets. MGA also announced it has acquired Pixel Zoo Animation, a leading global digital animation studio, as MGA Studio's first acquistion. The company says the big move underscores MGA’s continued … [Read more...] about MGA Makes a Half-Billion Move Into Animation, Acquires Pixel Zoo
Toys and Games
McFarlane Toys Spawns New ‘Phygital’ Collectibles For Fans
By Gary Symons TLL Editor in Chief The company that launched the Spawn franchise is now spawning a collection of new 'phygital' products. McFarlane Toys, the toy company founded by comic book creator Todd McFarlane, will be releasing its first-ever digital collection featuring classic McFarlane Toys' characters including Spawn, The Redeemer, and The Clown, with the first … [Read more...] about McFarlane Toys Spawns New ‘Phygital’ Collectibles For Fans
Prospero Hall Releases Long Awaited Jurassic World Board Game
By Allison Watkinson TLL Reporter Prospero Hall has released a licensed board game called Jurassic World: The Legacy of Isla Nublar for Funko Games. Prospero Hall, previously known as Forrest-Pruzan Creative, is a board game developer that was acquired in 2019 by the pop-culture consumer products company Funko Inc. The developer is responsible for designing licensed … [Read more...] about Prospero Hall Releases Long Awaited Jurassic World Board Game
Toy Licensing: PhatMojo Appoints Mix Licensing For Global Representation
By Allison Watkinson TLL Reporter PhatMojo has appointed Mix Licensing Group to grow their licensing portfolio and form new master toy partnerships. Mix Licensing will be responsible for evaluating brands in the categories of entertainment, gaming, pop-culture and more to expand PhatMojo’s master toy programs and maximize retail impact. “It is exciting to work with such … [Read more...] about Toy Licensing: PhatMojo Appoints Mix Licensing For Global Representation
Wizards of the Coast, Post Malone Team Up for Secret Lair Cards
By Gary Symons TLL Editor in Chief The three-time diamond selling musician Post Malone is designing art for Magic: The Gathering's Secret Lair playing cards. Malone is partnering with Hasbro's Wizard of the Coast division mainly because he is a well-known Magic: The Gathering enthusiast, who will now be included in the game. Secret Lair is a direct-to-consumer, … [Read more...] about Wizards of the Coast, Post Malone Team Up for Secret Lair Cards
Mattel Celebrates Masters of the Universe 40th Anniversary
By Allison WatkinsonTLL Reporter Mattel, Inc. marks the 40th birthday of the licensed Masters of the Universe franchise with new content. “We are so excited to celebrate the 40th anniversary of Masters of the Universe," said PJ Lewis, Vice President of Global Marketing and Portfolio Leader at Mattel. "The He-Man brand and everything it represents—including the tenets … [Read more...] about Mattel Celebrates Masters of the Universe 40th Anniversary
Who’s News: Hasbro Hires Dan Rawson as Wizards of the Coast Executive
By Allison WatkinsonTLL ReporterHasbro, Inc. has appointed Dan Rawson as Senior Vice President of Dungeons & Dragons for Wizards of the Coast in a newly created role.A division of Hasbro, Wizards of the Coast specializes in publishing popular role-playing games, collectible card games, video games, and more.Formerly the COO of Microsoft Dynamics 365, Mr. Rawson brings … [Read more...] about Who’s News: Hasbro Hires Dan Rawson as Wizards of the Coast Executive
The NHL and Kool Karz Playground Partner on Zamboni Ride-On Toy
By Allison WatkinsonTLL ReporterThe NHL and The Zamboni Company have partnered with Kool Karz Playground to launch the world’s first electric Zamboni ride-on toy. After many years in development, the co-branded Kool Karz NHL Zamboni Ride-On Toy has been officially released in time for the 2022-23 NHL season. “This product has been decades in the making,” said Paula Coony, Brand … [Read more...] about The NHL and Kool Karz Playground Partner on Zamboni Ride-On Toy
Renegade in Talks for Games Deal With Hasbro
Renegade Game Studios says it is in talks to become the new home of some classic Hasbro games. Renegade announced negotiations are ongoing to expand their licensing relationship with Hasbro, a global branded entertainment company, to include best-selling games Axis & Allies, Diplomacy, Squad Leader, and Robo Rally. The studio is already a key licensee for Hasbro. Renegade … [Read more...] about Renegade in Talks for Games Deal With Hasbro
Gaming: Rocket League Cars Hit the Track in Real Life
Video game developer Psyonix is releasing RC replicas of cars from its hit game Rocket League, in partnership with Funrise, Inc. The deal was facilitated by the global licensing agency IMG, and the new Rocket League collection of replica vehicles are available now at Walmart, Target.com, Amazon, and other major retailers in the United States. Rocket League is an … [Read more...] about Gaming: Rocket League Cars Hit the Track in Real Life