By Allison Watkinson
PhatMojo has appointed Mix Licensing Group to grow their licensing portfolio and form new master toy partnerships.
Mix Licensing will be responsible for evaluating brands in the categories of entertainment, gaming, pop-culture and more to expand PhatMojo’s master toy programs and maximize retail impact.
“It is exciting to work with such a talented, smart, and nimble team like PhatMojo that not only know what fans want but know how to deliver added value to products at a time when most companies are trying to find ways to cut corners,” said Andi Scher, Managing Director at Mix.
“We are thrilled to be a part of the PhatMojo journey as they grow their licensing portfolio and become a major master toy player across the globe.”
PhatMojo is a global toy developer, brand manager, and game publishing company. PhatMojo owns the licenses to several major entertainment brands such as Pet Simulator, Poppy Playtime, Yu-Gi-Oh, and more.
“We look forward to working with Mix, who share our enthusiasm for bringing great brands to life through creativity, innovation, and at the end of the day, meaningful partnerships,” said Bill Graham, President at PhatMojo.
Mix Licensing Group specializes in representing licensees in strategic partnerships with brands and properties across multiple categories. These categories include entertainment, pop-culture, music, sports, gaming, celebrity, digital, and corporate brands.