• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • LOGIN
  • The Licensing LetterHOME
  • Book StoreBook Store
  • The Licensing LetterThe Licensing Letter - Join Now!
  • SourcebookLicensing Sourcebook - Join Now!
  • Deals and DataLicensing Deal & Data - Join Now!
  • LOGIN
  •  

The Licensing Letter

  • Entertainment
  • Fashion
  • Lifestyle
  • Corporate
  • Metaverse
  • Premium Members
  • The Deal Sheet

Wizards of the Coast, Post Malone Team Up for Secret Lair Cards

October 21, 2022

By Gary Symons

TLL Editor in Chief

The three-time diamond selling musician Post Malone is designing art for Magic: The Gathering’s Secret Lair playing cards.

Malone is partnering with Hasbro’s Wizard of the Coast division mainly because he is a well-known Magic: The Gathering enthusiast, who will now be included in the game.

A selection of card featuring the art of popular recording artist and Magic: The Gathering fan boy, Post Malone.

Secret Lair is a direct-to-consumer, limited-edition product that debuted in 2019 featuring unique themes, wild new art treatments, and unique collaborations. This collectible product series has become a fan favorite and iconic showcase for the creativity and passion of artists, brands, and entertainers around the world.

Post provided creative input for a series of cards in Secret Lair x Post Malone: Backstage Pass. Not only are the featured cards selected from his personal deck, the design features Post in a starring role.

In Secret Lair X Post Malone: The Lands, the scenery for the land cards features Post’s iconic tattoos somewhere in the setting. In addition, Post hand wrote and drew the text for the land cards, making each one a personal expression from Post to the players.

“Post is helping us celebrate 30 years of Magic, and that includes this Secret Lair,” said Mark Heggen, a product architect for Magic: The Gathering. “We’ve loved working with him to find this new and unexpected way for him to connect with his millions of fans – either through his Magic enthusiasm or his immensely popular music.”

Both Secret Lair sets are available for preorder now until Nov. 14. Once the preordering window closes, they are gone for good, Hasbro warned fans Both sets will be available in foil and nonfoil editions.

Secret Lair is a celebration of Magic: The Gathering through collaborations with world renowned artists, familiar franchises, and special events.

Filed Under: Editorial, Open Content, TLL, Traditional Toys/Games, North America, Music, Recent Headlines, Archive, Articles, Featured, Toys and Games, Entertainment, Celebrity

Primary Sidebar

Free Reports

    • How to Register Your Trademark
    • 2021 Licensing Industry Survey Results
    • Rise of the Virtual Influencer
    • Licensing in the Metaverse
    • Why NFTs and Licensing Don’t Mix

Download Current Issue

Current Issue

Latest Sourcebook Contacts

    •Josh Loerzel, Sky Castle Toys, President and Co-founder
    • Cristy Collins, McFarlane Toys, VP Licensing
    • Mary Moeller, DecoPac, Senior Director of Licensing
MORE CONTACTS
Sourcebook listings verified this week: 33

The Deal Sheet

The Deal Sheet

Try TLL PRIME

Try TLL PRIME

Get Noticed with TLL!

Advertise with The Licensing Letter

Footer

Return to the Top

The Deal Sheet
Submit a Property to the Deal Sheet
Enhance Your Deal Sheet Listing

Download the Current TLL issue
TLL Monthly Magazine Archive
Licensing Sourcebook Online
Licensing Deals & Data
Advertise in TLL
Download Media Kit 2023

Create a FREE Sourcebook Listing
Edit Your Sourcebook Listing
Suggest a Sourcebook Listing
Report a Bad Sourcebook Listing
Become a Sourcebook Member

Search by Topic
Search for Contacts
Search for Deals
Search for Data

Become a TLL Premium Member
Download a Sample Issue of TLL
Renew your TLL Membership
Manage Your Account

Contact TLL
About TLL
Terms & Conditions
Privacy Policy
Give Us Feedback


Copyright © 2023 Plain Language Media, LLLP • 1-888-729-2315

Copyright © 2023 · Magazine Pro on Genesis Framework · WordPress · Log in

FREE Trademark Search Report:
How To Do A Trademark Search

Get this FREE report now to:

  • Perform a trademark search quickly and easily
  • Protect your brand—legally!
  • Save time and money with a trademark public search
  • Avoid potential legal conflicts

Loading

X No, I don’t want to know how to save time and money doing a trademark search.