Gary Symons TLL Editor in Chief Netflix is planning a push into the video game market, with Reuters and The Guardian reporting the streaming giant intends to establish a gaming subscription service similar to Steam, Apple's Arcade service, or Microsoft's Game Pass. As happened with the model of renting movies on CDs, video games are now being downloaded in increasing numbers, … [Read more...] about Analysis: Netflix Faces Tough Battle Launching Gaming Service
Video Games and Software
SEGA Adds Two Sonic Toy Partners In Europe
SEGA Europe has announced new licensing partnerships with Wow! Stuff and HoloToyz to mark the 30th anniversary of its flagship property Sonic the Hedgehog. Wow! Stuff will be bringing the speedy video game character to its award-winning Wow! Pods range, which will feature light-up characters from the Sonic universe, housed within interconnecting display cases. In the agreement … [Read more...] about SEGA Adds Two Sonic Toy Partners In Europe
G FUEL Celebrates World Tetris Day With New Drink
Need a little more energy to break your Tetris high score? Fear not: The global beverage company G FUEL has you covered with a new Tetris-themed energy drink called Tetris Blast. In celebration of the Tetris brand’s 37th birthday on World Tetris Day, G FUEL announced this week it has teamed up with The Tetris Company, Inc. to drop a Tetrimino of deliciousness. G FUEL's Tetris … [Read more...] about G FUEL Celebrates World Tetris Day With New Drink
Wildbrain Stacks Up New Partners for Tetris
There aren't a lot of games so popular that they have their own global day of celebration, but Tetris is one such property. And now, ahead of World Tetris Day on June 6, WildBrain CPLG has announced it has secured a wide array of new European licensing deals for apparel, back-to-school accessories, fast-moving consumer goods (FMCG) and homeware categories. “We continue to see … [Read more...] about Wildbrain Stacks Up New Partners for Tetris
Stamp Collection A Global First For Minecraft
Microsoft’s Australian and New Zealand licensing agency for Minecraft, Merchantwise Licensing, has secured another world first for the brand with Australia Post set to produce a brand-new Minecraft themed licensed stamp pack. Designed by Australian creative agency, Three Scoops, the Minecraft licensed stamp pack, which is launching June 1, includes 12 stamps featuring many of … [Read more...] about Stamp Collection A Global First For Minecraft
Reporters Without Borders And Minecraft Win Super REGGIE Award
By Gary Symons TLL Editor in Chief A brilliant campaign for press freedom, forged by Reporters Without Borders - Germany and the popular video game Minecraft, has won the top prize at the 2021 ANA REGGIE Awards competition. The Super REGGIE went to Reporters Without Borders for a clever collaboration that saw the organization work with Minecraft to bypass press censorship in … [Read more...] about Reporters Without Borders And Minecraft Win Super REGGIE Award
EA Tees Off On New Partnership With PGA
Electronic Arts Inc., the leading producer of sports-based video games, has entered into a sweeping partnership with the PGA of America, allowing it to portray all four of the major championships in professional golf. As well, EA's new EA Sports PGA Tour will include members of the Team of 20 PGA Club Professionals, and will feature in-game golf tutorials inspired by real-life … [Read more...] about EA Tees Off On New Partnership With PGA
King Features Launches Cuphead Licensing Blitz
Six-Time Platinum Video Game Grows Its International Presence With New Products Including Apparel, Accessories, Novelties, Publishing and More King Features Syndicate this week announced a robust international expansion, including new agents and licensing deals for the global gaming sensation Cuphead. Ahead of the 2021 debut of The Cuphead Show! with Netflix Animation, the … [Read more...] about King Features Launches Cuphead Licensing Blitz
Aconyte Publishing Novels Inspired by Marvel, Assassin’s Creed
The newly launched Aconyte Books says it's publishing a new series of novels inspired by Marvel's hit tabletop miniatures game Crisis Protocol, and a series based on the Assassin's Creed video game series. Aconyte is the novels division of Asmodee Entertainment, created last year to deliver on the Asmodee slogan: “Great games, amazing stories!”, and to create new … [Read more...] about Aconyte Publishing Novels Inspired by Marvel, Assassin’s Creed
Wizards Of The Coast Leads Hasbro Revenue Segments
By Gary Symons TLL Editor in Chief A lot of people still think of Hasbro primarily as a toy company, but the firm's financial results tell a different story. As of Hasbro's Q1 financial results, Hasbro is now a broader entertainment and play company, with a strong accent on gaming through its Wizards of the Coast and Digital Gaming segment, which generated 75 per cent of … [Read more...] about Wizards Of The Coast Leads Hasbro Revenue Segments