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Experiential

Content Watch: New Series & Activations

Differential Brands buys GBG—Plus, the latest in activations and experiences from Michael Jackson, eOne, Maxim, Universal, Warner Bros., Amazon, Nick, Hasbro, and more…


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Interactive

Mobile & More Content Licensing

Jurassic World gets an AR app, 40 Hasbro brands get digital goods, Subway Surfers returns to YT, and Angry Birds is launching into the real world…


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Business

Royal Weddings: Marvel/Epic & Nestle/Starbucks

Move over Meghan, you’re not the only dazzling bride this week. Read the details behind the $7.8 billion alliance between Nestle and Starbucks and the immeasurable Marvel/Epic Games collab…


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Experiential

Experiential, New Media & Partnerships

New content creation initiatives from Asmodee and DC Entertainment, Six Flags and Turner bring branded attractions to China, and more…


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Business

M&A & Partnerships

Shake-ups in the domestics, fashion, and mobile games spaces continue with action from Mattel, Viacom, Newell Brands, Bradshaw, and more…


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Toys/Games

Roundup: Robotics, Video Games, and the IoT

The latest in branded STEM toys/games and the Internet of Things. Featuring: Lucasfilm and Marvel, Mattel/Pixel Press, Roblox/Bioworld, and consumer research…


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Entertainment/Character

Entertainment/Character Roundup

All the news that’s fit to print from this week. Featuring: Disney expansion; retail closures and growth; highlights in video, mobile, and traditional toys/games; and more…


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Toys & Games

Spotlight: Kids’ Tech Toys

When it comes to kids’ tech toys, the name of the game is STREAM. Specifically, engineering and programming…


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Digital

Roundup: Digital Content, Apps & Social

Disney expands its digital content and steaming plans; new developments with Facebook and YouTube; NFLPA, AMC, and Anna Sui; and more…


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Promotions

Roundup: Promotional Partnerships

See the latest in promotional partnerships

Featuring: Real Madrid and Xbox, Sony Pictures and Nickelodeon, NBCUniversal and Crunchyroll, and more…


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