Differential Brands buys GBG—Plus, the latest in activations and experiences from Michael Jackson, eOne, Maxim, Universal, Warner Bros., Amazon, Nick, Hasbro, and more…
Interactive
Mobile & More Content Licensing
June 4, 2018
Jurassic World gets an AR app, 40 Hasbro brands get digital goods, Subway Surfers returns to YT, and Angry Birds is launching into the real world…
Business
Royal Weddings: Marvel/Epic & Nestle/Starbucks
May 11, 2018
Move over Meghan, you’re not the only dazzling bride this week. Read the details behind the $7.8 billion alliance between Nestle and Starbucks and the immeasurable Marvel/Epic Games collab…
Experiential
Experiential, New Media & Partnerships
April 3, 2018
New content creation initiatives from Asmodee and DC Entertainment, Six Flags and Turner bring branded attractions to China, and more…
Business
M&A & Partnerships
February 12, 2018
Shake-ups in the domestics, fashion, and mobile games spaces continue with action from Mattel, Viacom, Newell Brands, Bradshaw, and more…
Toys/Games
Roundup: Robotics, Video Games, and the IoT
November 17, 2017
The latest in branded STEM toys/games and the Internet of Things. Featuring: Lucasfilm and Marvel, Mattel/Pixel Press, Roblox/Bioworld, and consumer research…
Entertainment/Character
Entertainment/Character Roundup
November 10, 2017
All the news that’s fit to print from this week. Featuring: Disney expansion; retail closures and growth; highlights in video, mobile, and traditional toys/games; and more…
Toys & Games
Spotlight: Kids’ Tech Toys
September 15, 2017
When it comes to kids’ tech toys, the name of the game is STREAM. Specifically, engineering and programming…
Digital
Roundup: Digital Content, Apps & Social
September 8, 2017
Disney expands its digital content and steaming plans; new developments with Facebook and YouTube; NFLPA, AMC, and Anna Sui; and more…
Promotions
Roundup: Promotional Partnerships
July 28, 2017
See the latest in promotional partnerships
Featuring: Real Madrid and Xbox, Sony Pictures and Nickelodeon, NBCUniversal and Crunchyroll, and more…