Depicting real-life brands makes video games more realistic but may also lead to trademark infringement litigation…
HOLIDAY RETAIL
Licensed Products Figure Prominently in Season’s First ‘Hot Toys’ List
September 10, 2015
VIDEO GAMES
EA Brings Bruce Lee Back to Life for UFC Mobile Game
August 28, 2015
With apologies to the great Ronda Rousey, the biggest star in the EA Sports UFC Mobile game roster may just be a fighter who never even set foot in a UFC octagon…
Video Games and Software
DraftKings Plays Ball With MLB Clubs
August 8, 2015
DraftKings, the official daily fantasy sports partner of MLB, cut a separate deal with 27 of the League’s 30 clubs that will allow users to get exclusive content on the DraftKings iPhone app and integration with MLB’s own At Bat app…
CONTENT LICENSING
Digital Deals
August 5, 2015
New digital deals, partnerships, and promotions from Outfit7, Hasbro, Mattel, YouTube celebrities, Rainbow, and MLB…
Film expansions
Peanuts Video Game
July 20, 2015
Peanuts Worldwide has licensed Activision Publishing for an original video game tied in to The Peanuts Movie slated for theaters this fall…
Sports
Jordan Still Rules
July 6, 2015
No knock against LeBron James, but when it comes to NBA star power, nobody tops Michael Jordan. As if to drive home that point, 2K announced that Jordan, who retired in 2003, will be on the cover of its Special Edition NBA 2K16 video game…
Digital Celebs
Grumpy Cat Grows Her Brand
April 20, 2015
Digital celebrity Grumpy Cat continues to ride the cyber wave by making new license agreements with Dynamite Comics, Playrific, and Bay Northwest…