The Licensing Letter

Video Games and Software

Metaverse Fashion Licensing: Ralph Lauren Unveils Clothing Line on Roblox

By Gary Symons TLL Editor in Chief Fashion giant Ralph Lauren is diving headfirst into the metaverse, with a new release of digital fashion on the Roblox platform. Ralph Lauren last week unveiled  The Ralph Lauren Winter Escape on Roblox—a first-of-its-kind holiday-themed experience allowing fashion fans to explore the world of Ralph Lauren through the metaverse. The exclusive … [Read more...] about Metaverse Fashion Licensing: Ralph Lauren Unveils Clothing Line on Roblox

Minecraft Smashes Record For YouTube Views

Video gaming is obviously a huge business, but people sometimes forget that watching other people play video games is also a lucrative sector in itself. That was demonstrated again this week as Minecraft surpassed one trillion views on YouTube, making it the most watched game on the platform. Minecraft has been around for a very long time by video game standards, launching in … [Read more...] about Minecraft Smashes Record For YouTube Views

Video Game Licensing: Angry Birds CP Program to Launch With Netflix Series

By Allison Watkinson  TLL Reporter Rovio Entertainment and IMG are launching an Angry Birds consumer products program for the upcoming Netflix series Angry Birds: Summer Madness. Rovio is working with CAKE Entertainment on the new series for release next month, and has partnered with sports and media licensing firm IMG for a global CP licensing program.  “After more than a … [Read more...] about Video Game Licensing: Angry Birds CP Program to Launch With Netflix Series

Character Licensing: Warner and DC Partner On Wonder Woman Video Game

By Allison Watkinson TLL Reporter DC and Warner Bros. Games have partnered up for a new open-world, action-adventure video game featuring Wonder Woman.  The single player action game will introduce an original story set in the DC Universe and allow players to take on the role of Diana of Themyscira in her quest to unite her Amazon family and modern humans.   “Wonder Woman … [Read more...] about Character Licensing: Warner and DC Partner On Wonder Woman Video Game

Toy Licensing: StoryToys Partners on LEGO Marvel App

StoryToys, the LEGO Group and Marvel Entertainment have announced the launch of LEGO DUPLO Marvel, a mobile app for preschoolers. StoryToys is a wholly-owned subsidiary of Team17 Group plc. The app is aligned with the Headstart Early Learning Outcomes Framework to ensure it meets the developmental needs of 2- to 5-year-olds, the company says. Each play pack features challenges … [Read more...] about Toy Licensing: StoryToys Partners on LEGO Marvel App

Home Goods Licensing: Samsung and Tetris A Perfect Fit

By Allison Watkinson TLL Reporter Samsung has teamed up with The Tetris Company to launch limited-edition food storage containers in the iconic Tetris shapes to help reduce food waste. These new products are called Samsung Stackers and are inspired by the world-famous puzzle game Tetris, which has remained popular since its creation in 1984. The first-of-its-kind storage … [Read more...] about Home Goods Licensing: Samsung and Tetris A Perfect Fit

Video Game Licensing:  Ubisoft and Hasbro Launching Monopoly Madness

By Allison Watkinson TLL Reporter A new arena style video game called Monopoly Madness has been released for PC and gaming consoles by licensing partners Ubisoft and Hasbro. Monopoly Madness is an online multiplayer video game based on the well-known Monopoly board game. Although it is based on the classic board game and has a similar goal, Ubisoft and Hasbro have added many … [Read more...] about Video Game Licensing:  Ubisoft and Hasbro Launching Monopoly Madness

Video Game Licensing: Ubisoft Partners on High Tech Assassin’s Creed Apparel

By Allison Watkinson TLL Reporter Ubisoft has entered a partnership to develop a line of Assassin's Creed clothing that unlocks digital rewards through purchases of apparel.  The partnership between game giant Ubisoft, tech company Fabacus, and apparel company Venum has created a cross-format marketing campaign that allows Assassin's Creed Valhalla players to unlock in-game … [Read more...] about Video Game Licensing: Ubisoft Partners on High Tech Assassin’s Creed Apparel

Entertainment Licensing: Banijay Launching Second Big Brother Mobile Game

Banijay Brands has extended its licensing deal with 9th Impact for development of a new Big Brother mobile game. As well, 9th Impact is partnering with a leading free-to-play games publisher, Tilting Point, for the upcoming launch of Big Brother: The Game II. “Following the success of Big Brother: The Game I, we are delighted to extend our partnership with 9th Impact," … [Read more...] about Entertainment Licensing: Banijay Launching Second Big Brother Mobile Game

Celebrity Licensing: Schwarzenegger Plays Super Santa to World of Tanks Fans

By Gary Symons TLL Editor in Chief If you're going to get a celebrity to appear in a video game about tanks, it makes sense to choose one like Arnold Schwarzenegger—who actually owns one. That's exactly what World of Tanks has done, as the Terminator star has joined the festivities during Wargaming's Holiday Ops 2022 event, running from now until late January. “Working … [Read more...] about Celebrity Licensing: Schwarzenegger Plays Super Santa to World of Tanks Fans