FREE Report: Licensing in the Metaverse
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Video Games and Software

DraftKings Plays Ball With MLB Clubs

DraftKings, the official daily fantasy sports partner of MLB, cut a separate deal with 27 of the League’s 30 clubs that will allow users to get exclusive content on the DraftKings iPhone app and integration with MLB’s own At Bat app…

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CONTENT LICENSING

Digital Deals

New digital deals, partnerships, and promotions from Outfit7, Hasbro, Mattel, YouTube celebrities, Rainbow, and MLB…

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Film expansions

Peanuts Video Game

Peanuts Worldwide has licensed Activision Publishing for an original video game tied in to The Peanuts Movie slated for theaters this fall…

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Sports

Jordan Still Rules

No knock against LeBron James, but when it comes to NBA star power, nobody tops Michael Jordan. As if to drive home that point, 2K announced that Jordan, who retired in 2003, will be on the cover of its Special Edition NBA 2K16 video game…

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Entertainment

Disney Reorg Aims to Shore up Video Games

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Digital Celebs

Grumpy Cat Grows Her Brand

Digital celebrity Grumpy Cat continues to ride the cyber wave by making new license agreements with Dynamite Comics, Playrific, and Bay Northwest…

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Entertainment/Character

Minions Go Mobile

A new partnership between video game maker Electronic Arts, Minions producer Illumination Entertainment and Universal Partnerships & Licensing will bring the quirky yellow creatures and other characters from upcoming illumination films to mobile games, beginning with Minions Paradise

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Digital Goods

Class Action Lawsuit Against Facebook

A federal judge in California said a lawsuit by hundreds of thousands of parents nationwide against Facebook could go forward as a class action. The suit contends that Facebook let kids use their parents’ credit and debit cards to buy the virtual currency Facebook credits and violated California law by citing its “all sales are final” policy in refusing refunds to parents who complained…

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Digital Publishing

Disney Goes 4D

Disney and children’s publisher Bendon have teamed up to bring coloring books to life via new 4D technology. The Disney Color and Play app allows Disney characters to jump off the pages of the Bendon coloring books and into the kid’s iPad. Kids can also use the app to turn their own drawings into jigsaw puzzles…

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TECHNOLOGY TRENDS

Licensing of Entertainment Properties for Virtual Reality Products

Hollywood is getting into virtual reality. VR was all the rage at the Sundance Film Festival in January, where festival goers reportedly waited in line for hours to experience the VR flight simulator “Birdly.” And this was just one of almost a dozen VR displays at Sundance, most of which used the pricey and cutting edge Oculus Rift “head-mounted display” to create their experiences…

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