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VIDEO GAMES/SOFTWARE

Nintendo NY Re-opens With New Merch, Games

The newly branded Nintendo New York store, previously Nintendo World, re-opened Feb. 19th with a new 15-foot gaming screen, exclusive merchandise and guest appearances. See how the company is repositioning its focus on licensed goods and welcomes esports…


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MOBILE GAMES

NFLPA Teams Up with TinyCo for “Family Guy” Game Promotion

The NFLPA doesn’t just tag along behind the NFL. It seeks out new opportunities for products that allow fans to connect directly to their favorite players, such as…


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TECHNOLOGY

New Frontiers in VR

As traditional linear entertainment is falling by the wayside, certain emerging technologies are paving new roads for us to interact with…


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LICENSING BY THE NUMBERS

The Retail Force Awakens: How Much Money Will Star Wars Make?

With The Force Awakens opening next month, Star Wars seems a sure bet to go all the way to the top of TLL’s $100 Million Properties list. But amongst brewing signs of trouble, can the property force its way into success without collatoral damage?…


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VIDEO GAMES

Activision Latest to Launch TV/Movie Studio

Activision Blizzard made its latest move in a series set to position the company as a multi-platform entertainment franchise power…


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APP APPEAL

Licensing for Mobile Games Opens Up to New Players

The mobile game licensing paradigm is changing. Although powerful gaming apps like…


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LICENSING LAW

Unlicensed Use of Trademark Brands in Video Games

Depicting real-life brands makes video games more realistic but may also lead to trademark infringement litigation…


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HOLIDAY RETAIL

Licensed Products Figure Prominently in Season’s First ‘Hot Toys’ List

Star Wars and Disney dominate but Nick, LEGO and others make the cut…


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VIDEO GAMES

EA Brings Bruce Lee Back to Life for UFC Mobile Game

With apologies to the great Ronda Rousey, the biggest star in the EA Sports UFC Mobile game roster may just be a fighter who never even set foot in a UFC octagon…


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ENTERTAINMENT LICENSING

Japanese Phenomenon Poised to Enter U.S. Market

Yo-kai Watch will debut as 3DS game, manga; Hasbro toys coming next year…


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