The newly branded Nintendo New York store, previously Nintendo World, re-opened Feb. 19th with a new 15-foot gaming screen, exclusive merchandise and guest appearances. See how the company is repositioning its focus on licensed goods and welcomes esports…
MOBILE GAMES
NFLPA Teams Up with TinyCo for “Family Guy” Game Promotion
January 22, 2016
The NFLPA doesn’t just tag along behind the NFL. It seeks out new opportunities for products that allow fans to connect directly to their favorite players, such as…
TECHNOLOGY
New Frontiers in VR
November 23, 2015
As traditional linear entertainment is falling by the wayside, certain emerging technologies are paving new roads for us to interact with…
LICENSING BY THE NUMBERS
The Retail Force Awakens: How Much Money Will Star Wars Make?
November 23, 2015
With The Force Awakens opening next month, Star Wars seems a sure bet to go all the way to the top of TLL’s $100 Million Properties list. But amongst brewing signs of trouble, can the property force its way into success without collatoral damage?…
VIDEO GAMES
Activision Latest to Launch TV/Movie Studio
November 13, 2015
Activision Blizzard made its latest move in a series set to position the company as a multi-platform entertainment franchise power…
LICENSING LAW
Unlicensed Use of Trademark Brands in Video Games
October 16, 2015
Depicting real-life brands makes video games more realistic but may also lead to trademark infringement litigation…
HOLIDAY RETAIL
Licensed Products Figure Prominently in Season’s First ‘Hot Toys’ List
September 10, 2015
VIDEO GAMES
EA Brings Bruce Lee Back to Life for UFC Mobile Game
August 28, 2015
With apologies to the great Ronda Rousey, the biggest star in the EA Sports UFC Mobile game roster may just be a fighter who never even set foot in a UFC octagon…
