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Retail

Licensed Ecommerce Sales Jump 3.5%, Outpacing B&M Channel Growth in 2019

Licensed retail sales in the U.S. and Canada were up 3.2% in 2019, with ecommerce sales outpacing the industry average at 3.5% growth and sales through brick and mortar channels up 3.0% per TLL’s Annual Licensing Business Survey


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Property Types

Corporate Trademarks/Brands Propel 3.3% Increase in Global Licensed Retail Sales in 2019

Of the five major property types TLL tracks worldwide, corporate trademarks/brands saw the largest year-over-year growth in licensed retail sales in both dollar value and percentage change…


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U.S. & Canada

Licensed Retail Sales in U.S. & Canada Jump 3.2% to Reach $114 Billion in 2019

Licensed retail sales in the U.S. and Canada jumped 3.2% in 2019 to reach $114.0 billion in total, according to TLL’s Annual Licensing Business Survey…


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Royalties

Average Industry-Wide Royalty Rate Up 0.7 Percentage Points to Reach 8.87% in 2019

The average royalty rate for consumer products licensing contracts jumped 0.7 percentage points to reach 8.87% in 2019, according to TLL’s 2019–2020 Licensing Business Survey…


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Australia/New Zealand

Fashion, Sports Boost Australia/New Zealand Licensed Retail Sales to $2.4 Billion in 2019

Licensed retail sales in Australia and New Zealand grew 7.3% over the nine-year period of 2011–2019, according to TLL’s International Licensing report…


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Worldwide

Top Licensed Retail Sales Figures to Have On-hand in the New Year

While TLL is crunching the official stats for 2019 over the next month, here are some figures and trends we’re tracking for next year…


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Licensed Sales

A Decade in Review: Hindsight is 20/20

In terms of licensed retail sales, the story of the last decade is one of recovery from the impact of the Great Recession of 2007–2009, which directly resulted in a -11.5% decline in licensed retail sales in 2009 in the U.S. and Canada…


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Entertainment/Character

32 Entertainment/Character Properties Make the Cut for $100MM List for 2018

Just 32 entertainment/character properties cleared over $100 million in licensed retail sales in the U.S. and Canada in 2018, compared to 37 in 2017 and 46 in 2016.…


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ENTERTAINMENT/CHARACTER

Retail Sales of Licensed Merchandise Based on $100MM+ Entertainment/Character Properties

This chart was published Nov. 2019 in conjunction with an in-depth analysis of entertainment/character properties with at least $100 million in sales in the U.S./Canada for 2018…


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Trademarks/Brands

Discounters, Grocery Drive Corp/TM Growth in 2018

The largest distibution channels as ranked by retail sales for corporate trademark/brand-based goods also led in sheer dollar growth in 2018, propelling U.S. & Canada sales to almost $29.8 billion…


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