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Content Licensing

New Media: Streaming, TV & Movies

Entertainment properties distributed primarily through streaming services aren’t the biggest source for consumer products licensing—linear TV programs reign, for many reasons. But licensees are getting wise to the potential behind streaming. For one, technology can offer new ways to market and sell goods à la traditional TV shopping, albiet in less obstructive ways. For another, the growing diversity and quality of original programming means that there are a lot more entertainment properties that have the potential to be “the next big thing.” According to 2016 data collected by comScore, 53% of American wi-fi households use at least one over-the-top (OTT) streaming service, with Netflix present in 75% of those homes. YouTube’s reach is 53%, and is followed by Amazon (33%) and Hulu (17%). But as the research firm points out,… . . . read more

Entertainment/Character

Planned Feature Films with Licensing Potential

TLL’s ongoing feature of upcoming movie properties with potential for licensing…


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Business

M&A & Legal

Latest in business moves to impact licensing

Featuring: TRU, Hearst, Walmart, Adidas, Disney, and more…


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Business

Roundup: Business & Legal

Top business news impacting branding.

Featuring: WME | IMG (now Endeavor), Coach (now Tapestry), Authentic Brands Group, G-III and more…


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Entertainment/Character

New Content Generation & Experiential News

Where the new properties are coming from.

Featuring: Hasbro, Rainbow, Nickelodeon, DHX Media, FC Barcelona, and more…


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Entertainment/character

Looking Back: A History of the $100M+ Entertainment/Character Brand List

As we update the $100 million entertainment/character list for 2015, we reflect on some of the biggest trends to emerge from its history…


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Business

M&A & Promotions

Top business moves and promotional partnerships this week, with a correction.

Featuring: Scientific Games/IGT, IMG, DHX Media, Warner Bros., and more…


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ENTERTAINMENT/CHARACTER

A(nother) Note on Disney

The House of Mouse dominates the entertainment/character brand licensing narrative. Update features overview of how its aquisitions helped…


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BUSINESS

Mainland China Up 7% to Reach $6.7 in Licensed Sales

Download a quick cheat sheet detailing the numbers behind the world’s most populous country. Mainland China’s Tier 2 cities are expected to be…


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Business

M&A & Other Business

The latest business and financial news to impact the licensing industry.

Featuring: Ravensburger, Universal, Winner Media, IMG College, Learfield, and more…


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