The Licensing Letter

Property Types

Little Prince Licensing Deals Abound For 75th Anniversary

By Gary Symons TLL Editor in Chief It's been 75 years since Antoine de Saint-Exupery wrote the classic novella The Little Prince in 1943, during the darkest days of World War II. Now, thanks to a slate of licensing deals brokered by Licensing Works! and license holder SOGEX, The Little Prince is reaching new fans around the world. The Little Prince is a novella … [Read more...] about Little Prince Licensing Deals Abound For 75th Anniversary

ARTiSTORY Signs With Boston Museum of Fine Arts

The artsy folks at ARTiSTORY continue to expand their client portfolio with the addition of the Museum of Fine Arts, Boston (MFA), one of the most comprehensive art museums in the world. The partnership allows ARTiSTORY to access nearly 500,000 works of art to inspire designs that they will license globally, excluding China.  “We at ARTiSTORY are very pleased to have signed … [Read more...] about ARTiSTORY Signs With Boston Museum of Fine Arts

Dino Ranch Licensing a Roaring Success

The animated Canadian hit show Dino Ranch has landed a Dino-sized slate of new licensing deals in the US, Canada and EMEA. Boat Rocker Studios this week announced the new wave of licensing deals for key categories including toddler bedding, hosiery, holiday ornaments, dress up and compilation magazines, with yet more categories to follow. Dino Ranch has become a breakout hit … [Read more...] about Dino Ranch Licensing a Roaring Success

Wildbrain Signs Deals For Big Brains at Yale and Harvard

WildBrain CPLG has signed a virtual tsunami of licensing deals globally for Yale and Harvard universities. For Yale University, which WildBrain CPLG represents in EMEA, Russia, Australia and North America, a deal has been signed with Australian retailer Cotton On for a Spring/Summer 2021 range of adult and kids’ apparel, accessories, stationery, wall art and homewares, now … [Read more...] about Wildbrain Signs Deals For Big Brains at Yale and Harvard

Wildbrain Signs Deals For Big Brains at Yale and Harvard

WildBrain CPLG has signed a virtual tsunami of licensing deals globally for Yale and Harvard universities. For Yale University, which WildBrain CPLG represents in EMEA, Russia, Australia and North America, a deal has been signed with Australian retailer Cotton On for a Spring/Summer 2021 range of adult and kids’ apparel, accessories, stationery, wall art and homewares, now … [Read more...] about Wildbrain Signs Deals For Big Brains at Yale and Harvard

Topps Loses MLB License To Fanatics

By Gary Symons TLL Editor in Chief In a major upset, Major League Baseball has dropped Topps from its trading card roster, and has given the lucrative licensing agreement to sports merchandise giant Fanatics. The change will take place over time, due to the nature of the contracts. The Topps contract for player images expires in 2022, which the players’ union controls, while … [Read more...] about Topps Loses MLB License To Fanatics

Retail Sales For ZAG’s ‘Miraculous’ Top $1 Billion

After just four seasons on air, the ZAG hit show Miraculous - Tales of Ladybug & Cat Noir has topped an astounding $1 billion in retail sales revenue. Not surprisingly, that news coincides with the announcement of a slate of all new US licensees for the in-demand brand. Miraculous was created by ZAG and co-produced with ON kids & family (Mediawan), and has just … [Read more...] about Retail Sales For ZAG’s ‘Miraculous’ Top $1 Billion

Brand Liaison Secures Trollface Deals For Baozou

If you spend any time on Internet forums, you already know Trollface, the meme designed to poke fun at internet trolls since 2008. Now, Baozou Ltd. has announced it has signed three new licensing deals for Trollface, one of the world's most popular memes. Baozou says its licensing agent The Brand Liaison has secured new licensing deals with YouTooz, Brisco Apparel and Just … [Read more...] about Brand Liaison Secures Trollface Deals For Baozou

Nelvana Named As Care Bears Rep In Canada

The Care Bears are spreading the love in Canada through Nelvana, a children's show producer and distributor owned by Corus Entertainment. Cloudco Entertainment, which owns the Care Bears brand, says Nelvana has been appointed as the licensing representative for Care Bears in Canada. Nelvana is tasked with seeking out new licensing deals and working with existing licensees for … [Read more...] about Nelvana Named As Care Bears Rep In Canada