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Dogs Now Know How To Get To Sesame Street

The venerable kids’ show Sesame Street has really been going to the dogs of late, first Elmo got a pet dog named Tango, and now with a new line of dog toys. Partner firm BARK is… . . . read more

ARTiSTORY Signs With Boston Museum of Fine Arts

The artsy folks at ARTiSTORY continue to expand their client portfolio with the addition of the Museum of Fine Arts, Boston (MFA), one of the most comprehensive art museums in the world. The partnership allows… . . . read more

Dino Ranch Licensing a Roaring Success

The animated Canadian hit show Dino Ranch has landed a Dino-sized slate of new licensing deals in the US, Canada and EMEA. Boat Rocker Studios this week announced the new wave of licensing deals for… . . . read more

Wildbrain Signs Deals For Big Brains at Yale and Harvard

WildBrain CPLG has signed a virtual tsunami of licensing deals globally for Yale and Harvard universities. For Yale University, which WildBrain CPLG represents in EMEA, Russia, Australia and North America, a deal has been signed… . . . read more

Topps Loses MLB License To Fanatics

By Gary Symons TLL Editor in Chief In a major upset, Major League Baseball has dropped Topps from its trading card roster, and has given the lucrative licensing agreement to sports merchandise giant Fanatics. The… . . . read more

Retail Sales For ZAG’s ‘Miraculous’ Top $1 Billion

After just four seasons on air, the ZAG hit show Miraculous – Tales of Ladybug & Cat Noir has topped an astounding $1 billion in retail sales revenue. Not surprisingly, that news coincides with the announcement of a slate… . . . read more

Brand Liaison Secures Trollface Deals For Baozou

If you spend any time on Internet forums, you already know Trollface, the meme designed to poke fun at internet trolls since 2008. Now, Baozou Ltd. has announced it has signed three new licensing deals… . . . read more

Nelvana Named As Care Bears Rep In Canada

The Care Bears are spreading the love in Canada through Nelvana, a children’s show producer and distributor owned by Corus Entertainment. Cloudco Entertainment, which owns the Care Bears brand, says Nelvana has been appointed as the… . . . read more

NHL To Allow Sponsor Patches On Jerseys

The world’s fastest sport may become the world’s fastest billboard, as the National Hockey League is looking to boost its sponsorship revenue by allowing sponsorship patches on team jerseys, starting in 2022. The Associated Press broke… . . . read more

Oooh Yeeaaah! Kool-Aid McKinstry Lands NIL Deal With Kool-Aid

It may be the best fit for an NIL deal since the NCAA changed its rules to allow college athletes to earn money from their Name, Image, and Likeness. Alabama star cornerback Ga’Quincy McKinstry, better… . . . read more