The Licensing Letter

Property Types

Rachel Lowe Develops Board Game for Elf on the Shelf

Just in time for Christmas, British board game designer Rachel Lowe is creating a new game for The Lumistela Company's much-loved The Elf on the Shelf property. “I love Christmas and I am absolutely delighted to be working with The Elf on the Shelf to create a range of products that any child will love to have this Christmas," said Lowe. "Every year parents come up with … [Read more...] about Rachel Lowe Develops Board Game for Elf on the Shelf

Konami’s Bomberman and Contra Sign New Merch Deals

Two iconic ... if not historic ... Konami video game franchises will be getting some new merch, thanks to a pair of new licensing agreements signed by Konami Cross Media NY. Bomberman and Contra will soon have more product to offer fans with the conclusion of the new licensing agreements, said Jennifer Coleman, Vice President of Licensing and Marketing, Konami Cross Media NY, … [Read more...] about Konami’s Bomberman and Contra Sign New Merch Deals

Brand Central Signs Internationally Renowned Steakhouse Fogo De Chão

For licensees and retailers looking to provide restaurant-quality experiences to consumers at home, Brand Central has come up with a unique solution through a new partnership with famed Brazilian steakhouse chain Fogo de Chao. Fogo de Chão specializes in the centuries-old Southern Brazilian cooking technique of churrasco – the art of roasting high-quality cuts of meats over … [Read more...] about Brand Central Signs Internationally Renowned Steakhouse Fogo De Chão

Eatwith in Tasty Collaboration With MASTERCHEF

Pretty much every MasterChef fan in the world has likely wished they could learn to cook like the champion cooks they see on TV. And now, thanks to a delicious partnership between MASTERCHEF and Eatwith, they can. Eatwith is the world's largest community for authentic culinary experiences with locals. The company has now partnered with Endemol Shine North America, a Banijay … [Read more...] about Eatwith in Tasty Collaboration With MASTERCHEF

Plug-in Media and Fryday Brands Eye Toy Partners For Pre-school Hit Tee and Mo

Plug-in Media is eyeing potential toy partners for its popular pre-school property, Tee and Mo, an animated monkey duo that made its return to CBeebies last month with the premiere of Big Boots Birthday: A Tee and Mo Mini Musical. The animated property’s 10th musical special to launch on the channel, Big Boots Birthday: A Tee and Mo Mini Musical featured three new songs and … [Read more...] about Plug-in Media and Fryday Brands Eye Toy Partners For Pre-school Hit Tee and Mo

Fanatics Acquires WinCraft as Founder Retires

Sports licensing giant Fanatics has acquired WinCraft, the industry's largest hard goods licensee, after the recent news its chairman Dick Pope is retiring from the company he founded in 1961. The deal would provide Fanatics an even larger footprint in the sports merchandise sector and increases its presence in the hard goods side of the business. The purchase includes … [Read more...] about Fanatics Acquires WinCraft as Founder Retires

The Scott Brothers Sign With Octane 5

Octane5, the company behind the BrandComply Licensing Enterprise System, announced the client addition of Scott Brothers Global (SBG), parent company of home furnishings collection Scott Living, founded by Drew and Jonathan Scott, hosts of HGTV’s Property Brothers. “Our collaboration with Scott Brothers Global perfectly fits our mission of partnering with innovative and … [Read more...] about The Scott Brothers Sign With Octane 5

BrandGenuity Mixes Well With Kahlúa

Kahlúa, one of the world's most popular and best known liqueurs, has selected Brandgenuity as its exclusive licensing agency. The classic Mexican coffee liqueur got its start when Pedro Domecq, a sherry and brandy producer from Spain, began producing the coffee liqueur in Veracruz, Mexico. The company was partially acquired by Pernod Ricard in 2005, and now has its … [Read more...] about BrandGenuity Mixes Well With Kahlúa

Universal Music Acquires Bob Dylan Catalog in 9-Figure Deal

Bob Dylan must be 'Knockin' on Heaven's Door' right about now, after Universal Music Publishing Group announced the acquisition of the singer-songwriter's entire music catalog for a reported nine-figure sum. The exact acquisition cost is still 'Blowin' in the Wind,' but rumors are that it will top Stevie Nicks $100 million deal last week from Primary Wave, and could be one of … [Read more...] about Universal Music Acquires Bob Dylan Catalog in 9-Figure Deal