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Aerosoles Launches Laura Ashley Collection

Aerosoles is launching a comprehensive new line in a special collaboration with the British heritage and fashion brand Laura Ashley. Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and… . . . read more

Panini and OneTeam To Include NCAA Athletes On Trading Cards

By Gary Symons TLL Editor in Chief Recent rule changes at the NCAA are sparking a boom in licensing opportunities, among them a new deal that will allow Panini America to issue trading cards featuring… . . . read more

US Air Force Takes Wing With Dignitas For Esports

The esports company Dignitas, a division of New Meta Entertainment, has announced a partnership with the US Air Force. Under the agreement, the USAF becomes the Official Military Service Partner of Dignitas, and will work alongside… . . . read more

Smiley Celebrates 50 Years With Concept One Collaboration

Believe it or not, it’s been 50 years since the Smiley Face entered our lives, and the brand is celebrating with a recently signed partnership with children’s and adult fashion specialist  Concept One Accessories. Arriving… . . . read more

BBC Signs Trio Of US Deals For Doctor Who

BBC Studios’ long-running hit Doctor Who continues to soar in licensing circles, as the studio has signed on three new partners. “Fans are the lifeblood of Doctor Who,” said Suzy Raia, the VP of Licensing… . . . read more

NCAA’s New Rule Creating Student Millionaires

By Gary Symons TLL Editor in Chief Anyone involved in collegiate sport knew immediately that the NCAA’s policy change regarding Name, Image and Likeness endorsements was a big deal. For the first time, the NCAA… . . . read more

Jurassic Park: Run For Your Life With Reebok

The global shoe brand Reebok has officially unveiled its new Jurassic Park collection (pictured here) developed in partnership with Universal Brand Development. This first-ever line for Reebok celebrates the long history of the Jurassic Park… . . . read more

Peppa Pig Boots Up Partnership With Hunter Boot Ltd.

When kids in the UK are ready to splash their way back to school through mud puddles this fall, Peppa Pig and Hunter Boot will have them covered. Hasbro and Hunter Boot are about to… . . . read more

Casetify Releases New Disney Princess Line

Casetify has announce a new collection in partnership with Disney, allowing smart phone owners to unleash their inner princess. The new line announced this week comes as part of a longer campaign entitled Be Your… . . . read more

Secret Creamery Unveils Tetris Ice Cream

Nevada’s Secret Creamery, one of only a handful of ice cream manufacturers in Nevada, is releasing seven signature brands based on the Tetrimino shapes from the video game Tetris. The deal with IP owner Tetris… . . . read more


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