Building on the successful launch of its licensed Subway Surfers range in the United States and Canada last year, SYBO Games expanded rights worldwide to Sakar International, the leading wheeled goods manufacturer. This Fall, scooters, hoverboards, skateboards, helmets and protective gear based on the world's most downloaded runner game will first arrive in Europe. The global … [Read more...] about Subway Surfers
Property Types
Talking Tom Breaks Out With New Series, Licensing Program
The hugely popular Talking Tom franchise is getting a major update this year, as brand owner Outfit7 launches a new CP licensing program, a 3D animated series, and a new Talking Tom interactive app. It's hard to believe, given the global success of the Talking Tom and Friends videos, but the brand actually started as what now seems like a simple iPhone app. That app allowed … [Read more...] about Talking Tom Breaks Out With New Series, Licensing Program
MGM Teams Up On All New Robocop Game
Leading studio MGM is teaming up on production of an all-new Robocop video game for PC and consoles. One of the top sci fi movies of the past half century, Robocop debuted in 1987 and still maintains a strong fan base and licensing program 35 years later. Game publisher NACON and Metro Goldwyn Mayer say they have signed an agreement to launch Robocop: Rogue City, a game based … [Read more...] about MGM Teams Up On All New Robocop Game
LEGO Builds Seinfeld Set For A ‘Toy About Nothing’
LEGO has been on a sitcom roll of late, building out the sets for popular shows like Friends and Big Bang Theory, and now has followed up with a 30th anniversary set for Seinfeld, the "show about nothing." The classic sitcom, a number one hit in the 1990s, will be immortalized in plastic bricks thanks to a fan-based project launched under the LEGO Ideas program. Brent Waller of … [Read more...] about LEGO Builds Seinfeld Set For A ‘Toy About Nothing’
Museum Installs World of Warships Video Games On HMS Belfast
Wargaming, the developer and publisher of the popular combat video game, World of Warships, has commandeered HMS Belfast to open a new gaming room for fans of the franchise, in a new partnership with Imperial War Museums. The video gaming room opened to the public July 8 in accordance with the UK's pandemic reopening plan. Visitors are being invited to the newly refurbished … [Read more...] about Museum Installs World of Warships Video Games On HMS Belfast
Brevettar: A New Player In Global Sports Licensing
A new player hit the field in the lucrative world of sports licensing, as Brevettar announced July 7 the launch of its full-service licensing agency. The new company describes its mission as maximizing revenue by connecting best-in-class brands with strategic collaborations and licensing opportunities. As the exclusive licensing agent for Upper Deck, the worldwide leader in … [Read more...] about Brevettar: A New Player In Global Sports Licensing
Asmodee Appoints New Licensing Manager
Asmodee Entertainment is building on the success of its licensing efforts last year by appointing Etienne Bonnin as the company's new senior manager of media development and licensing. Bonnin comes to the position after spending 15 years at Glénat Editions SA, the largest independent book publisher in France, where he was the Rights and Licensing Director. In that position, … [Read more...] about Asmodee Appoints New Licensing Manager
Berenstain Bears Licensed For SolidRoots Games
The toy and game designer Solid Roots is previewing a new line of Berenstain Bears games in October, following a licensing agreement with Random House Children’s Books. The full launch of the line is expected to come out in spring of 2022. Random House and the Berenstain Bears franchise recently selected SolidRoots as its licensee to produce games "that appeal to a child’s … [Read more...] about Berenstain Bears Licensed For SolidRoots Games
OceanX Takes Over Crayola Experience
Crayola and OceanX Announce Partnership to Educate and Inspire the Next Generation of Ocean Explorers Crayola, the premier children’s creativity brand, and OceanX, a leading global non-profit ocean exploration organization, are partnering to bring the wonders of the ocean to the next generation through imagination and creativity in the first collaboration of its type for both … [Read more...] about OceanX Takes Over Crayola Experience
Cuteness Overload: Elmo Gets a Puppy!
Elmo by himself: Super cute. Elmo with a puppy: Massive cuteness overload. In a move that makes you think, 'why didn't this happen before?', Sesame Workshop is coming out with an animated special called Furry Friends Forever: Elmo Gets a Puppy. The special will also, of course, generate a new licensing program, beginning with the simultaneous launch of new Sesame Street books … [Read more...] about Cuteness Overload: Elmo Gets a Puppy!