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Experiential

Experiential Roundup: Garfield, Scooby-Doo, YooHoo & More

Notable initiatives around the world from Mattel/IndyCar, Warner Bros./Monlove, Nickelodeon/Red Cross, Sesame Workshop/Suburbia, Fanatics/NFL, and more…


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Experiential

Experiential & Partnerships Roundup: Worldwide

Muji launches another hotel, while Peter Rabbit hops into a kid-friendly lodging; Bulu crafts subscription crafts for Crayola; Live Nation launches a Kidz Bop Workshop, and more…


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Experiential

Wrap-Up: Experiential, Promotional & Personalized

The top deals this week, in brief, from King Features, AT&T, HBO, Urban Outfitters, Peeps, Dunkin’ Donuts, Amazon, Scholastic, Global Icons, and more…


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Royalty Rates

Average Royalty Rates Inch Up by 0.2% in 2018: Ent/Char Drives Increases in Property Types

The average royalty rate across all property types and product categories edged up 0.2% in 2018 to reach 8.81% in the U.S./Canada, according to TLL’s Annual Licensing Business Survey. Since 2006…


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Beauty

Celebrating the Beauty in Diversity

Wrapping up the latest in diverse intiatives from fashion and beauty leaders like Kimora Lee Simmons, MAC/Disney, Nikita Dragun, Calvin Klein, and Marvel…


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Licensing Law

On Notice: Sportswear, Organics & Bankruptcy Updates

Puma comes under fire from In-N-Out Burger while Addidas can’t shake a suit, the Organic Trade Association fights fraud, Gymboree’s assets are snapped up, and GMM and Hearst reveal their plans for Defy Media’s brands…


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Toys/Games

Show Me the Money: Toycos Report Depressed Sales FY2018

With a few exceptions, every major publicly-traded toyco reported a drop in sales of licensed toys/games. TLL breaks down how the year went for Mattel, Hasbro, Jakks Pacific, Lego, and Funko…


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Best in Show

L.O.L. Surprise! Sweeps Toy & License of the Year Awards

The list of winners from this year’s TOTY awards is topped by none other than MGAE’s L.O.L. Surprise! Plus more from Lego, Mattel, Spin Master, and other category winners…


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Toys & Games

What’s the [Toy] Story? Same as Last Year, Just Better!

Straight from the floor of New York Toy Fair, TLL brings you the latest and greatest in toy trends. They just happen to be the same as last year’s—Only more nuanced, thoughtful, and developed…


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Business

M&A: New Faces, Same Places

The latest in business news takes us full circle, from home brands (Oneida, Zippo) to publishing (Penske Media, Hearst) to talent agencies (UTA) to retail (Walmart, Sears, TRU)…


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