Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!

Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts

Cosmo Partners on New Tanning Line

DEVOTED CREATIONS AND COSMOPOLITAN PARTNER TO LAUNCH A NEW SUN CARE AND SELF-TAN COLLECTION ACROSS EUROPE AND THE US: COSMOSUN BY COSMOPOLITAN The popular magazine and media brand Cosmopolitan has partnered with 25-year sun care industry veteran Devoted Creations to launch CosmoSun by Cosmopolitan, a luxury sun care and self-tan line. “Cosmopolitan’s audience has always had a strong enthusiasm for outdoor fun and an equivalent level of attention to their skin’s health,” says Angela Kim, Director of Hearst Global Licensing. “So, we are pleased to finally present this line of sun care products. Especially now, with renewed eagerness in many countries to get outside and socialize with their loved ones, this partnership with Devoted Creation is timelier than ever.” In a deal brokered by IMG, the cruelty-free, vegan and nut-free collection is suitable… . . . read more

The Top 50 NFL Player Sales List

It should come as no surprise that, after leading Tampa Bay to a Super Bowl title, quarterback Tom Brady is again leading in NFL player retail sales heading into the new season. The NFLPA Top 50 Player Sales List is the only verified list of retail sales by player, and this month’s quarterly sales rankings features a mix of new and familiar faces, including perennial best-selling players, rising new veterans, and exciting rookies making their debut heading into the 2021-22 season. Main Takeaways: 10 new players appear in the quarterly sales rankings; Tom Brady and Patrick Mahomes continue to dominate, placing 1 & 2; Retail sales based on player licensing continues its momentum, following a record sales year in 2020. The NFL Players Association says its first list for 2021 is based… . . . read more

Ninja Life Hacks Partners On Crafts With Fashion Angels

The fast-growing publishing phenomenon Ninja Life Hacks has partnered with Fashion Angels for stationery, crafts, accessories and classroom decor products based on the leading book series. The deal allows Fashion Angels to design products featuring over 60 Ninja Life Hacks characters, including Confident Ninja, Focus Ninja, Positive Ninja and more. After thousands of requests from parents, teachers and educators for Ninja Life Hacks products, the company says the collection will launch on in spring 2022, ahead of National Mental Health Month in May. The collection is designed to cultivate a growth mindset, develop confidence and grit, and improve children’s social emotional intelligence. In addition to the initial e-commerce launch, the targeted distribution for the Ninja Life Hacks line includes both traditional retailers and teacher-favorite outlets like Lakeshore, Really Good… . . . read more

Legal Action Threatened Over Pic of Naked Man Chasing Pig

A German actor whose photograph of a naked man pursuing a wild boar went viral has said she might take legal action against a company that duplicated the scene for model railway enthusiasts. While hilarious, the incident raises questions about when and how companies can use images without copyright permission or a licensing agreement. Adele Landauer, an actor and charisma coach, told German reporters she’s upset that that others are making money from her snapshot, which went viral last August. The action took place at a lake in the city of Berlin when a well-known wild boar, nicknamed Elsa by local bathers, stole a man’s laptop in a bag that she likely believed contained food. The fully naked man ran full bore, so to speak, after the larcenous pig, startling a… . . . read more

Brizo Releases Frank Lloyd Wright Collection

The Frank Lloyd Wright Bath Collection by Brizo pays tribute to Wright’s enduring influence The luxury bath and kitchen fittings company Brizo has developed a stunning new collection based on the architectural artistry of Frank Lloyd Wright. The company says it developed the line in partnership with the Frank Lloyd Wright foundation, in order to pay homage to the brilliant design work of the revolutionary American architect and designer. The full bath suite is designed to reflect Lloyd Wright’s ground-breaking American style of architecture, beginning with the careful selection of materials down to the meticulous construction of every fine detail. “We have been honored to work with the Frank Lloyd Wright Foundation as we developed and designed this collection,” said Judd Lord, Senior Director of Industrial Design. “Their dedication to create and… . . . read more

Uno Gets Artsy With Shepard Fairey

UNO Collaborates with Contemporary Artist Shepard Fairey to Create Playable Art, Featuring One-of-A-Kind Designs on Every Card Mattel just dropped the latest installment of the UNO Artiste Series in collaboration with artist Shepard Fairey through its direct-to-consumer platform, Mattel Creations. The collectible card deck features unique designs by the acclaimed contemporary artist, activist and illustrator and can be purchased through “We are excited to partner with the renowned artist Shepard Fairey,” said Richard Dickson, President and Chief Operating Officer, Mattel. “Through curated partnerships, Mattel Creations offers toys as art and art inspired by toys, and the UNO Artiste Series: Shepard Fairey collaboration is the embodiment of that philosophy.” Mattel Creations is a segment of the the company that features limited-edition, specialty items that both celebrate and expand Mattel’s intellectual… . . . read more

Universal Music Signs Licensing Deal with TikTok Rival Lomotif

Social media networks featuring short-form video continue to drive music licensing deals, with Universal Music Group announcing this week a  licensing deal with Singapore-based TikTok rival Lomotif. Lomotif is a social networking platform with the mission of democratizing video creation. The company was co-founded by video enthusiast Paul Yang in 2014, and has been granted three technology patents uniquely focused on empowering creators to share and watch short videos with ease through remix and collaboration. The Lomotif app is available in the Apple and Google stores, and Lomotif is one of five partners selected by Snapchat for a bi-directional integration for posting stories between the two platforms. While not as large as TikTok, Lomotif has been downloaded more than 225 million times, and has 31 million monthly active users, watching an average of… . . . read more

Dolly Parton Releases New Perfume With Scent Beauty

Dolly Parton announced this week the release of her first-ever signature fragrance in partnership with Scent Beauty, the world’s first multi-brand e-commerce platform for bespoke fragrances. The fragrance was developed through partnerships facilitated by Dolly’s licensing representative IMG. Called Scent From Above, the new perfume “is butterflies, hearts and hope,” says Parton, who remains the most awarded and arguably the most popular country music star of all time. “I call my Dolly perfume ‘Scent from Above’ because it is excellently heavenly,” Parton added. “I hope you feel as blessed and as pretty as I do when you wear it!” Stephen Mormoris, CEO of Scent Beauty said the fragrance “transports us to a place where everything is possible. Flowers blossom with rhinestone hearts and playful butterflies. Notes of mandarin, peony blossoms, jasmine,… . . . read more

Hasbro Hits Home Run For Q2 Revenue

The global play and entertainment conglomerate Hasbro, Inc. smashed its revenue targets for Q2, sending the company’s stock soaring. “Hasbro delivered an excellent second quarter, with revenues up 54% versus the second quarter of last year and 9% versus pro forma second quarter 2019,” said Brian Goldner, Hasbro’s chairman and CEO. This is the second reporting period since Hasbro restructured the company to streamline its various reporting segments. Pretty much all of Hasbro’s divisions were firing on all cylinders over the quarter, but revenue growth was again led by the Wizards of the Coast segment, which includes Magic: The Gathering and Dungeons & Dragons. “Wizards continued to generate outstanding results behind a compelling analog and digital release schedule for Magic: The Gathering,” said Goldner. “Consumer products revenue increased as demand… . . . read more

Aerosoles Launches Laura Ashley Collection

Aerosoles is launching a comprehensive new line in a special collaboration with the British heritage and fashion brand Laura Ashley. Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. The collection is now available for purchase through and, and offers a carefully curated assortment of fashion silhouettes with a modern twist, in which Aerosoles’ ethical, vegan materials with Laura Ashley’s nostalgic prints. Aerosoles AWARE x Laura Ashley brings Aerosoles’ refreshed and modern brand positioning to the forefront, providing stylish footwear essentials that women love to wear. “We’re thrilled to partner with this beloved lifestyle label during such a pivotal moment in Aerosoles’ history,” said Aerosoles CEO Alison Bergen. “A collaboration between the brands was a natural fit, celebrating the statement-making mix of… . . . read more