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Comic Book Licensing: Marvel’s Future Revolution Named By Apple As Top App

Apple has named the top apps in its app stores for iPhone, iPad and computers, and among them is a video game licensed from Disney’s Marvel franchise. MARVEL Future Revolution, the latest collaboration between Netmarble… . . . read more

Literary Licensing: Scholastic Partners With JK Rowling To Donate Thousands of Books

Scholastic is celebrating Christmas by donating 110,000 children’s books, in partnership with Harry Potter author JK Rowling. The global children and educational publisher says it will donate 100,000 assorted children’s books to 100 Title 1… . . . read more

Celebrity Licensing: Magna-Tiles Go Full Hippy With Grateful Dead Partnership

The tech toy company CreateOn has partnered with the Grateful Dead, using the band’s cover art for its collectible Magna-Tiles. Since its founding two years ago, CreateOn, has continued to grow its portfolio of play… . . . read more

Mattel Honored With First Licensing Sustainability Award

The Society of Product Licensors Committed to Excellence and The Licensing Letter are pleased to announce that Mattel’s toy recycling program has won the first ever Licensing Sustainability Award. The LSA is awarded quarterly to… . . . read more

Heal In Style, With CURAD x Kendra Dandy Partnership

CURAD, a Medline brand and leading provider of world-class consumer medical products, announced today that it has joined forces with renowned artist and illustrator Kendra Dandy. The collaboration includes featuring her unique designs on CURAD’s… . . . read more

Experiential Licensing: Seuss Deal Means You Can Stay in the Grinch’s Cave Near Whoville

By Gary Symons TLL Editor in Chief It’s definitely one of the weirder press releases we got this week. First of all, the dateline for the story was from Whoville, which many will know is… . . . read more

Spread Group Wins Global Apparel Deal With ZAG

Print-on-Demand Collection for Kids and Young Adults will List in Time for the Holiday Season The award-winning animation studio ZAG has signed a global licensing agreement with Spread Group for print-on-demand apparel and accessories. Under this… . . . read more

Le Creuset and Harry Potter Put The Magic Into Cooking

Le Creuset has launched a Harry Potter-themed collection of its famous, multi-colored cookware through a licensing partnership with Warner Bros. Consumer Products. “The experience of cooking and sharing a memorable meal with loved ones is pure… . . . read more

Going Gaga Over Gucci: Designer Brand Soars After Film Release

By Gary Symons TLL Editor in Chief Talk about a killer promotion! According to the e-commerce sales aggregator Lovethesales.com, online searches for Gucci products soared after the release of the new Ridley Scott murder saga… . . . read more

Character Licensing: Wildbrain Serves Up Some Sweet Deals For Strawberry Shortcake

Kids’ entertainment studio Wildbrain and its licensing arm have signed a wave of licensing deals for both the new and classic Strawberry Shortcake brand. Strawberry Shortcake was created in 1973 with the release of a simple… . . . read more


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