By Allison Watkinson TLL Reporter Represent has launched a licensing partnership with Guns N’ Roses to release a collaborative capsule collection inspired by the rock band. Designed for Guns N' Roses 2025 European tour, the collection combines motifs from the band's history with Represent's vintage fashion aesthetic. The full range features 7 licensed products … [Read more...] about Represent Rocks On with Guns N’ Roses Apparel
Celebrity
Monster High Fright Song Gets Glam Remake From Katseye
By Allison Watkinson TLL Reporter Mattel has partnered with the Katseye girl group for a musical Monster High collaboration and custom doll promotion. The Monster High collaboration offers an updated version of the brand's Fright Song anthem by Katseye, along with a licensed music video that features each member's monster personas. Katseye's new version of the … [Read more...] about Monster High Fright Song Gets Glam Remake From Katseye
Global Merchandising Services Brings Backstreet Boys Back to Licensing
By Allison Watkinson TLL Reporter Global Merchandising Services has signed a slate of new licensing partners to promote the Backstreet Boys' Las Vegas Sphere residency. “This residency at Sphere is the start of a bold new chapter for us,” said the Backstreet Boys. “We’re incredibly grateful to work with Global Merchandising and all of these amazing partners who share our … [Read more...] about Global Merchandising Services Brings Backstreet Boys Back to Licensing
The Royal Mint Brings the Metal with Iron Maiden
By Allison Watkinson TLL Reporter The Royal Mint has partnered with Iron Maiden for licensed commemorative coins that celebrate the heavy metal band's 50th anniversary. The licensed coins were created for The Royal Mint's Music Legends series by contemporary artist and Iron Maiden fan, Albert Akirant Quirantes. "Designing the Iron Maiden coin has been one of the … [Read more...] about The Royal Mint Brings the Metal with Iron Maiden
pocket.watch Named to TIME100 List of Most Influential Companies for 2025
By Gary Symons TLL Editor in Chief The children’s entertainment company pocket.watch has been named to the TIME100 Most Influential Companies of 2025, a recognition of its role in reshaping the creator economy and redefining how young audiences engage with digital content. It's a huge honor for a relatively young company, but also recognizes the role of pocket.watch in an … [Read more...] about pocket.watch Named to TIME100 List of Most Influential Companies for 2025
Selfridges Celebrates Black Sabbath with In-Store Experience
By Allison Watkinson TLL Reporter Selfridges has partnered with Black Sabbath and Bravado for a licensed fan experience inspired by the band's final UK show. Designed to celebrate Black Sabbath's upcoming Birmingham show, Back To The Beginning, the immersive fan experience will offer merchandise, live mural artwork, themed decorations, photo opportunities and more. Open … [Read more...] about Selfridges Celebrates Black Sabbath with In-Store Experience
Ryan Reynolds Cracks Breakfast Code with Egg-cellent Tim Hortons Collaboration
Scrambled eggs, hashbrowns, and a side of Vancouver air: Tim Hortons teams up with Canada's favorite wisecracking export. By Gary Symons TLL Editor in Chief Tim Hortons has teamed up with proud Canadian Ryan Reynolds to launch a new breakfast item that’s as bold as a Deadpool monologue and just as satisfying. Ryan’s Scrambled Eggs breakfast box is now a real thing, and is … [Read more...] about Ryan Reynolds Cracks Breakfast Code with Egg-cellent Tim Hortons Collaboration
Global Merchandising Services Expands Ozzy Osbourne Licensing Program
By Allison Watkinson TLL Reporter Global Merchandising Services has signed a roster of new licensing partners for Ozzy Osbourne ahead of the rockstar's farewell concert. The expanded licensing program will support the lead-up to the upcoming all-day music show, Back to the Beginning, which will take place on July 5 in Birmingham, UK. Osbourne's farewell concert will … [Read more...] about Global Merchandising Services Expands Ozzy Osbourne Licensing Program
Barbie Debuts LeBron James Doll as its First Kenbassador
By Allison Watkinson TLL Reporter Mattel is introducing a new licensed Ken doll to its Barbie brand that features the likeness of basketball player, activist and philanthropist LeBron James. Developed in partnership with the LeBron James Family Foundation (LJFF), the licensed collectible marks the first Ken doll to feature the likeness of a professional athlete. "Ken is … [Read more...] about Barbie Debuts LeBron James Doll as its First Kenbassador
USPS Honors Betty White with Commemorative Stamp
By Gary Symons TLL Editor in Chief In one of our favorite stories this week, the U.S. Postal Service (USPS) has honored legendary entertainer Betty White with a commemorative stamp, celebrating her legacy of humor, charm, and advocacy for animals. The stamp was unveiled during a first-day-of-issue ceremony at the Los Angeles Zoo and Botanical Gardens, a place closely … [Read more...] about USPS Honors Betty White with Commemorative Stamp