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CANNABIS

Trump, Hilary, and… Cannabis?

With election day fast approaching, there’s another vote Americans must make—for cannabis legalization, a sector worth $60–100 million in licensed retail sales in 2015, according to TLL estimates…


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DIGITAL CELEBRITIES

TLL Survey: Nascent Digital Celebs Sector Rivals Entertainment/Character for Growth

Relative to the rest of licensing, retail sales of goods licensed by digital celebrities grew with the speed of a viral video in 2015, spiking 8% to approach…


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CELEBRITY

What Not to Do: Kardashians Score a Win in Fight Against Licensee

The Kardashian sisters got a pretrial court order barring Haven Beauty from using their names and trademarks—effectively opening the door for new licensees to step in, since the Kardashians want to ultimately terminate their licensing agreement…


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HEALTH & BEAUTY

Vegan Cosmetics: The Newest Wave in Fashion Brand Building

Quality is no longer enough. Today’s consumers also want their brands to have a moral and social conscience. Few sectors have been more responsive to this demand than fashion—and vegan makeup brands are leading the charge…


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DIGITAL CELEBRITIES

YouTubers Ride Streaming Services Toward Mainstream

Top digital celebrities including Grace Helbig, Cameron Dallas and Miranda Sings (aka Colleen Ballinger) continue to edge their…


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LICENSING EXPO 2016

360 Degrees to Every Brand

The 360 program is being ubiquitous amongst brands. See what new developments arose from Licensing Expo 2016…


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Cannabis

Licensed Cannabis the Next Big Thing

This year’s Cannabis World Congress & Business Exposition New York welcomed a disparate crowd as businesses sought to stake a claim in an industry estimated to be worth $5.7 billion in the U.S. in 2015. While TLL estimates place retail sales of licensed legal cannabis at…

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TLL Chart

Celebrities With Licensed Marijuana Products

At $2.7 billion, legal marijuana is the fastest growing industry in America; it’s also a potent social cause. So it’s not surprising that so many celebrities have jumped into the business…

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CELEBRITY LICENSING

Rihanna Shows Strength for Puma, Foot Locker

In the competitive world of licensed athletic gear, pop singer and fashion icon Rihanna is riding the demand for athleisure apparel to go toe-to-toe with…


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MARIJUANA

Are Celebrity Chefs the Next Wave in Marijuana Branding?

Celebrities have been quick to seize the branding opportunities offered by the $2.7 billion legal marijuana industry. But up to now, most of the celebrity branding deals have involved maverick musicians like…


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