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Male Celebrities to Bolster H&B

As licensed sales of health and beauty products are flagging (according to The Licensing Letter’s Annual Licensing Business Survey, licensed sales were flat at 0.1% in 2015), men’s products are proving to be a silver lining as one of the fastest growing…

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Lady Gaga and Elton John Become the Latest to Launch a Macy’s Exclusive

Limited-edition celebrity lines are an old hat for Macy’s. But here are some different celebrities (hint: not named Donald Trump) finding a home for their exclusive product lines at Macy’s…

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Branded Weed in Full Bloom

2016 may be the year the market for celebrity licensed marijuana products finally takes off…

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Emily Weiss Gives Beauty a Millennial Makeover

Blogger turned businesswoman Emily Weiss is building a digital beauty brand for the 21st century. Here are four ways the face of beauty brand building in the 21st century is changing…

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Licensed Housewares at IHHS

Retail sales of licensed housewares goods in the U.S. and Canada grew a 1.5% in 2015, according to The Licensing Letter’s Annual Licensing Business Survey. And as consumer confidence in the economy grows, sales are only expected to increase. The 2016 International Home + Housewares Show (IHHS) in Chicago…

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Freshness Eludes Celebrity Scents

Despite a small rush of celebrity-licensed fragrances introduced to retail in the late summer and fall, the category still smells off, with marketers Elizabeth Arden, Coty and Parlux all reporting…

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Is Rachael Ray the Next Big Celebrity Lifestyle Brand?

Rachael Ray seeks to parlay her cooking cred into a lifestyle brand that reaches beyond the kitchen and into every room of the house…

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Six New Streaming Shows with Licensing Potential

News of new kids’ TV distribution deals made by Netflix and Amazon last week drove home a discussion we have increasingly been having with…

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YouTube Creators Move to Series, Movies

YouTube this week will roll out the first original programming for its three month-old subscription streaming service, Red, in a move that will generate more…

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As Pet Pampering Grows, Licensing Goes to the Dogs

The emerging trend of pet “parenting” has increased demand for specialty products, including toys and other products licensed from fashion, entertainment and celebrity properties, as pet parents seek to share their favorite brands with their pets…

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