Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!



Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!
HEALTH & BEAUTY

Male Celebrities to Bolster H&B

As licensed sales of health and beauty products are flagging (according to The Licensing Letter’s Annual Licensing Business Survey, licensed sales were flat at 0.1% in 2015), men’s products are proving to be a silver lining as one of the fastest growing…


. . . read more

RETAIL TRENDS

Lady Gaga and Elton John Become the Latest to Launch a Macy’s Exclusive

Limited-edition celebrity lines are an old hat for Macy’s. But here are some different celebrities (hint: not named Donald Trump) finding a home for their exclusive product lines at Macy’s…


. . . read more

CELEBRITY CANNABIS

Branded Weed in Full Bloom

2016 may be the year the market for celebrity licensed marijuana products finally takes off…


. . . read more

BRAND BUILDERS

Emily Weiss Gives Beauty a Millennial Makeover

Blogger turned businesswoman Emily Weiss is building a digital beauty brand for the 21st century. Here are four ways the face of beauty brand building in the 21st century is changing…


. . . read more

Housewares

Licensed Housewares at IHHS

Retail sales of licensed housewares goods in the U.S. and Canada grew a 1.5% in 2015, according to The Licensing Letter’s Annual Licensing Business Survey. And as consumer confidence in the economy grows, sales are only expected to increase. The 2016 International Home + Housewares Show (IHHS) in Chicago…


. . . read more

CELEBRITY

Freshness Eludes Celebrity Scents

Despite a small rush of celebrity-licensed fragrances introduced to retail in the late summer and fall, the category still smells off, with marketers Elizabeth Arden, Coty and Parlux all reporting…


. . . read more

CELEBRITY LICENSING

Is Rachael Ray the Next Big Celebrity Lifestyle Brand?

Rachael Ray seeks to parlay her cooking cred into a lifestyle brand that reaches beyond the kitchen and into every room of the house…


. . . read more

KIDS TV

Six New Streaming Shows with Licensing Potential

News of new kids’ TV distribution deals made by Netflix and Amazon last week drove home a discussion we have increasingly been having with…


. . . read more

DIGITAL CELEBRITIES

YouTube Creators Move to Series, Movies

YouTube this week will roll out the first original programming for its three month-old subscription streaming service, Red, in a move that will generate more…


. . . read more

PET PRODUCTS

As Pet Pampering Grows, Licensing Goes to the Dogs

The emerging trend of pet “parenting” has increased demand for specialty products, including toys and other products licensed from fashion, entertainment and celebrity properties, as pet parents seek to share their favorite brands with their pets…


. . . read more


(-000tll-)