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APP APPEAL

Licensing for Mobile Games Opens Up to New Players

The mobile game licensing paradigm is changing. Although powerful gaming apps like…


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DIGITAL ENTERTAINMENT

Visions of the Future from Stream Con

This weekend, New York saw its first digital content and creator convention, welcoming digital content fans, creators and professionals as they negotiated the future of branding and content consumption—and, of course, the implications for licensing…


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DIGITAL CELEBS

Social Media Ledger

At Brand Licensing Europe, keynote speaker Cassey Ho outlined the history behind her successful merchandising program, and more…


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TLL CHART

Digital Celebrities

This chart was first published Feb. 2, 2015 in conjunction with an in-depth analysis of digital social media stars


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TLL CHART

Licensed Digital Celebrities

The licensing industry is looking towards digital celebrities as the new frontier. For the first time, a YouTube celebrity is set to lead the keynote address at…


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FAITH-BASED LICENSING

Philadelphia Flooded with Pope Products

With less than three weeks until Pope Francis arrives on his first apostolic journey to the U.S., Philadelphia is reportedly becoming awash in papal products, both licensed and unlicensed. Pope Francis is traveling to the U.S. for The World Meeting of Families–Philadelphia 2015, which appointed…


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POP QUIZ

Which Tennis Star Is More Marketable?

Results on the field don’t always translate into marketability off it. Two female tennis players have been rivals for nearly a decade. Although both are popular, one player makes twice as much in annual endorsements…


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SNEAKER SNUB

Tennis Star Andy Murray Dons Adidas after Signing with Under Armour

Andy Murray shows up at U.S. Open in Under Armour gear and Adidas shoes…


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CELEBRITY FASHIONISTAS

Olsen Twins Bring Secondary Fashion Label In-House

Is it just contractual or are the Olsens making a move away from licensing…


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VIDEO GAMES

EA Brings Bruce Lee Back to Life for UFC Mobile Game

With apologies to the great Ronda Rousey, the biggest star in the EA Sports UFC Mobile game roster may just be a fighter who never even set foot in a UFC octagon…


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