Andy Murray shows up at U.S. Open in Under Armour gear and Adidas shoes…
VIDEO GAMES
EA Brings Bruce Lee Back to Life for UFC Mobile Game
August 28, 2015
With apologies to the great Ronda Rousey, the biggest star in the EA Sports UFC Mobile game roster may just be a fighter who never even set foot in a UFC octagon…
CELEBRITY FRAGRANCE
Westbrook Fragrance Courts Men and Women
August 21, 2015
Celebrity licensed fragrances have been in a slump, but NBA player’s new scent plays in the less crowded luxury market…
CELEBRITY LICENSING
Patrick Kane & the Need for “Morals Clauses” in Celebrity Licenses
August 14, 2015
In June, EA Sports tabbed Chicago Blackhawk Patrick Kane for the cover of its upcoming (Sept. 15) ES Sports NHL 16 game. It seemed the perfect choice. Kane, a 3-time Stanley Cup winner, is handsome, charismatic and, somewhat rare for a hockey star, American. But Kane is now under police investigation for alleged rape in his hometown of Hamburg, NY. So, EA has taken Kane off the cover…
HEALTH & BEAUTY
Celebrity-Licensed Perfumes Seek to Reinvigorate Slumping Market
August 7, 2015
The past 12 months have been less than sweet smelling for sales of celebrity-licensed fragrances, but that isn’t deterring companies from bringing new celebrity brands to the already crowded mass market…
Digital Celebs
As YouTube Celebrities Gain Influence over Teens, Their Licensing Clout Is Bound to Grow
August 7, 2015
YouTube stars continue to gain influence over U.S. teens, with the platform’s top creators viewed as much more approachable, authentic and engaging than mainstream celebrities. From a licensing perspective, many of the video platform’s top creators actually have…
CONTENT LICENSING
Digital Deals
August 5, 2015
New digital deals, partnerships, and promotions from Outfit7, Hasbro, Mattel, YouTube celebrities, Rainbow, and MLB…
FASHION
New Whitney Port Line is a QVC Exclusive
July 31, 2015
Designer and TV personality Whitney Port has a new apparel line with QVC. Simply called Whitney Port, the seven-piece QVC line includes dresses, sweaters, pants and skirts, each priced below $60. While still channeling Port’s “feminine California style with a little New York City edge,” the collection is less funky, according to the designer, than Port’s higher priced ready-to-wear brand…
RETAIL SALES
The Sweet Smell of Friday: Katy Perry, Nicki Minaj Launch New Perfumes
July 31, 2015
Singer Katy Perry is in the news for more than her on-and-off relationship with John Mayer, alleged feud with Taylor Swift and attempt to buy a Los Angeles convent. The singer just launched the new fragrance Mad Potion exclusively with a pop-up shop on Twitter’s new shopping platform (@katyperrypopup). The $30 vanilla-musk scent is…