While mass media did, in fact, turn ordinary people into worldwide celebrities as Andy Warhol famously predicted, social media has made it possible for them to sustain celebrity status a lot longer than 15 minutes. Today’s digital celebrities use social media platforms to develop loyal followings in cyberspace. And, inevitably, many of those celebrities are now turning to licensing to cash in on their cyber-fame. Here’s an overview…
Digital Celebs
Digital Celebrities: YouTube Stars, Bloggers Enter the Licensing Arena
February 2, 2015
LEGAL PITFALLS
Star Wars: Steer Clear of Celebrity Licensing Pitfalls by Adding 7 Protections to Your Contract
January 19, 2015
Licensing a celebrity’s brand is a great strategy for selling consumer products. But it’s also risky. Celebrities are temperamental, especially where their brand is concerned. And if a dispute ensues, that same fame that attracted you to the celebrity in the first place could work against you. Although each case is different, break-ups tend to follow common patterns…
Cannabis
Marley’s Organic Growth
December 1, 2014
Marley Natural, the company that licenses the late reggae singer Bob Marley’s name, is adding the most organic of products to its offerings: Marley Natural Fine Cannabis grown from “heirloom Jamaican cannabis strains” as well as creams, topicals, balms, and accessories…
Celebrity
Ripped From Headlines
December 1, 2014
Tightrope artist Nik Wallenda has licensed mobile gaming companies Tapinator and Hyperpower Game Group to release of “SkyBalance by Nik Wallenda,” a licensed mobile game for iOS, Android and Amazon. The game commemorates a live Discovery Channel event in which Wallenda traversed skyscrapers in Chicago…
Music Celebs
Celebrity Business Models
November 17, 2014
It’s often difficult to tell celebrity licensing programs from other types of celebrity/corporate relationships and marketing alliances. Two different takes on recently announced deals by music celebrities…