YouTube this week will roll out the first original programming for its three month-old subscription streaming service, Red, in a move that will generate more…
PET PRODUCTS
As Pet Pampering Grows, Licensing Goes to the Dogs
January 29, 2016
The emerging trend of pet “parenting” has increased demand for specialty products, including toys and other products licensed from fashion, entertainment and celebrity properties, as pet parents seek to share their favorite brands with their pets…
DIGITAL ENTERTAINMENT
Visions of the Future from Stream Con
November 2, 2015
This weekend, New York saw its first digital content and creator convention, welcoming digital content fans, creators and professionals as they negotiated the future of branding and content consumption—and, of course, the implications for licensing…
DIGITAL CELEBS
Social Media Ledger
October 16, 2015
At Brand Licensing Europe, keynote speaker Cassey Ho outlined the history behind her successful merchandising program, and more…
TLL CHART
Digital Celebrities
October 9, 2015
This chart was first published Feb. 2, 2015 in conjunction with an in-depth analysis of digital social media stars…
TLL CHART
Licensed Digital Celebrities
October 9, 2015
The licensing industry is looking towards digital celebrities as the new frontier. For the first time, a YouTube celebrity is set to lead the keynote address at…
FAITH-BASED LICENSING
Philadelphia Flooded with Pope Products
September 8, 2015
With less than three weeks until Pope Francis arrives on his first apostolic journey to the U.S., Philadelphia is reportedly becoming awash in papal products, both licensed and unlicensed. Pope Francis is traveling to the U.S. for The World Meeting of Families–Philadelphia 2015, which appointed…
POP QUIZ
Which Tennis Star Is More Marketable?
September 4, 2015
Results on the field don’t always translate into marketability off it. Two female tennis players have been rivals for nearly a decade. Although both are popular, one player makes twice as much in annual endorsements…
