The Licensing Letter

Celebrity

Update: Trademark Filings Reveal Kanye West’s Licensing Strategy

By Gary Symons TLL Editor in Chief New trademark filings by Kanye West may help reveal the music star's long-term goals, particularly after he terminated his licensing relationship with Gap Inc. According to a report from the entertainment gossip show TMZ, the rapper's company Mascotte Holdings has filed trademarks for a variety of apparel items, including jackets, hats, … [Read more...] about Update: Trademark Filings Reveal Kanye West’s Licensing Strategy

Licensing Law: Kanye West Ends Partnership With Gap

By Gary Symons TLL Editor in Chief Rapper and entrepreneur Kanye West has abruptly ended his relationship with Gap Inc., accusing the company of failing to meet its obligations. West's lawyers sent a letter to Gap on Thursday notifying it of a termination of the partnership. West alleges Gap breached its agreement with West (also known as Ye) by not selling the Yeezy … [Read more...] about Licensing Law: Kanye West Ends Partnership With Gap

Music Licensing: Bravado Regains Merch Rights For The Beatles

After a Hard Day's Night of talks, Universal Music Group's Bravado division has reacquired merchandise rights for The Beatles. The deal sees the legendary band's merchandise rights coming back to UMG, which is also the longstanding home for its music catalog. Apple Corps Ltd. and brand management company, Bravado, announced today that they have once again partnered to develop … [Read more...] about Music Licensing: Bravado Regains Merch Rights For The Beatles

Celebrity Licensing: Rolling Stones Release Some Rockin’ Watches With Nixon

The Rolling Stones proved Time Is On Their Side   as the classic rock band has launched a line of watches with timepiece creator Nixon.  The Rolling Stones and Nixon are turning up the volume with a two-part, limited-edition capsule collection of timepieces, replacement watch bands, and other accessories. This collection, produced in partnership with Bravado, brings together … [Read more...] about Celebrity Licensing: Rolling Stones Release Some Rockin’ Watches With Nixon

Toy Licensing: Barbie and Rose Ayling-Ellis Team Up For Diversity Project

Mattel's Barbie division continues to promote diversity, now teaming up with deaf actor Rose Ayling-Ellis on a new line of Barbie Fashionistas dolls. Ayling-Ellis stars in the popular British series Eastenders, was the first deaf contestant in Strictly Come Dancing, and has become a global advocate for those with all types of physical challenges. The new line, which launched … [Read more...] about Toy Licensing: Barbie and Rose Ayling-Ellis Team Up For Diversity Project

Celebrity Licensing: Bob Marley In First Licensed BRICKCRAFT Official Set

BRICKCRAFT Official launched its first set of licensed brick-building products with images of the legendary musical pioneer Bob Marley. The Bob Marley set is the first of many limited-time, licensed, brick-building kits to come, says BRICKCRAFT, a company that produces brick building sets designed for adults. Brick-building has always been a favorite pastime, but it exploded … [Read more...] about Celebrity Licensing: Bob Marley In First Licensed BRICKCRAFT Official Set

Social Media: Tik Tok Star Addison Rae Announces First Toy Line

Addison Rae, the fourth most popular social media star on Tok Tok, has announced her first toy line, in partnership with Bonkers Toys. “I have dreamt of having my own doll line since I was a little girl,” said Rae. “I worked with Bonkers Toys on every detail of the dolls and toys to inspire young kids to dream big.” In a deal brokered by agency IMG, Addison's new collection … [Read more...] about Social Media: Tik Tok Star Addison Rae Announces First Toy Line

Sustainable Licensing: Mattel Releasing Barbies Inspired by Dr. Jane Goodall

By Gary Symons TLL Editor in Chief You don't get much greener than a toy line based on Dr. Jane Goodall, and produced from recycled, ocean-bound plastic. Mattel is introducing a Dr. Jane Goodall Inspiring Women Doll and 2022 Barbie Career of The Year Eco-Leadership Team, which includes a Chief Sustainability Officer, Conservation Scientist, Renewable Energy Engineer and … [Read more...] about Sustainable Licensing: Mattel Releasing Barbies Inspired by Dr. Jane Goodall

Jessie James and Eric Decker in Designer Shoe Warehouse Campaign

By Allison Watkinson TLL Reporter Designer Shoe Warehouse is teaming up with Jessie James Decker, Eric Decker, and their family for the brand’s 2022 Back-To-School campaign. Launching today (July 7), Designer Shoe Warehouse's Back-To-School campaign features a selection of sneakers, boots, and sandals for the whole family from various high-profile brands and designers. The … [Read more...] about Jessie James and Eric Decker in Designer Shoe Warehouse Campaign

Art Licensing: Art Ask Unveils Two New Deals For Frida Kahlo

By Allison Watkinson TLL Reporter The Frida Kahlo brand's licensing program continues to grow as the brand acquires new licensing deals with Puma and Tatty Devine. Art Ask Agency and Tatty Devine have launched a Frida Kahlo inspired jewellery collection in celebration of the revolutionary artist and feminist. “For me, Tatty Devine is an iconic jewellery brand and a very … [Read more...] about Art Licensing: Art Ask Unveils Two New Deals For Frida Kahlo