Apparently girls don’t just wanna have fun; they also wanna have a solid licensing program. Epic Rights has announced it is now representing Cyndi Lauper, the Grammy, Emmy, and Tony Award-winning musical star behind hit… . . . read more
Run-DMC Co-Founder Darryl McDaniels Inks Wide Ranging Licensing Deal
November 3, 2021
The groundbreaking hip-hop star Darryl McDaniels has signed an expansive licensing deal with Nickelodeon and ViacomCBS Consumer Products, that will include apparel, a book deal, and a collaboration on a new series for kids. McDaniels… . . . read more
Celebrity Licensing: Elton John’s Licensed Eyewear Launching at Sam’s Club and Walmart
November 3, 2021
By Gary Symons TLL Editor in Chief When you think about it, it’s hard to believe it’s taken this long to see eyewear on the market from the legendary pop star Elton John. But, while… . . . read more
Toy Licensing: UNO Teams Up With Nike and Giannis for a Wild Product Collection
November 1, 2021
Mattel is launching the first-ever collaboration between UNO and Nike, featuring a product line developed in coordination with the 2019-20 Kia NBA Most Valuable Player and UNO fan, Giannis Antetokounmpo. “I want every product to… . . . read more
Celebrity Licensing: WWE Pumped Over License Extension With Mattel
October 21, 2021
World Wrestling Entertainment (WWE) says it’s pumped over a newly signed, multi-year extension of its global master toy agreement with Mattel. The extended partnership includes exclusive rights around Action Figures, Action Figure Accessories and Kids Toy… . . . read more
Influencer Licensing: Semaphore Licensing Signs TikTok Star Gabi Faye
October 20, 2021
Semaphore Licensing has signed up a hugely influential TikTok star, who promotes toy products to more than 9 million followers. Faye is a model and actress who migrated to TikTok, creating short videos about various… . . . read more
Celebrity Licensing: Stephen Curry and Under Armour Drop Sesame Street Collection
October 15, 2021
The partnership between Under Armour and NBA star Stephen Curry announced in December last year is now bearing fruit, as the partners announced a new collaboration with Sesame Street. The Curry Brand, powered by Under… . . . read more
Nelvana Partnering With Canadian Influencers
August 12, 2021
The content company Nelvana says it’s teamed up with Kin Community Canada to bring global licensing deals to two top content creators from Kin’s roster. Under the agreement Nelvana will be securing global distribution and licensing… . . . read more
HRH Queen Elizabeth II Launches Royal Dog Treats
August 4, 2021
Given the British Queen’s love of Corgis, wasn’t it just a matter of time before she launched her own royal line of dog treats? The 95-year-old monarch has given her approval for a line of… . . . read more
The Top 50 NFL Player Sales List
August 3, 2021
It should come as no surprise that, after leading Tampa Bay to a Super Bowl title, quarterback Tom Brady is again leading in NFL player retail sales heading into the new season. The NFLPA Top… . . . read more