As one of the world’s leading universities, USC plans to take its brand global with the help of the Wildbrain CPLG agency. One of the world’s leading entertainment, sport and brand licensing agencies, Wildbrain CPLG… . . . read more
Wildbrain Signs Deals For Big Brains at Yale and Harvard
August 24, 2021
WildBrain CPLG has signed a virtual tsunami of licensing deals globally for Yale and Harvard universities. For Yale University, which WildBrain CPLG represents in EMEA, Russia, Australia and North America, a deal has been signed… . . . read more
Panini and OneTeam To Include NCAA Athletes On Trading Cards
July 23, 2021
By Gary Symons TLL Editor in Chief Recent rule changes at the NCAA are sparking a boom in licensing opportunities, among them a new deal that will allow Panini America to issue trading cards featuring… . . . read more
NCAA Will Allow Athletes To Earn Money On Name, Image and Likeness
July 1, 2021
For the first time, the NCAA will allow athletes to earn money from their involvement in collegiate sports. The NCAA has reversed its stance on athlete compensation, opening the door to athletes—and licensing companies—making money… . . . read more
Fanatics & Lids Reach Long-Term Deal With BNED
December 22, 2020
The sports merchandise company Fanatics has added to its long list of critical deals in 2020 with a long-term merchandising partnership with Barnes & Noble Education Inc. (BNED), the campus store division of the Barnes… . . . read more
Logo Brands Hits a Homer With MLB Agreement
December 18, 2020
Logo Brands, Inc. has entered into a new licensing agreement with Major League Baseball, granting the company rights to manufacture, produce and distribute MLB-branded throws, pillows and coozies to all retail channels. Logo Brands will… . . . read more
Worldwide
Top Licensed Retail Sales Figures to Have On-hand in the New Year
January 6, 2020
While TLL is crunching the official stats for 2019 over the next month, here are some figures and trends we’re tracking for next year…
Collegiate
NCAA Tournament Scores $20–35 Million in Licensed Retail Sales
April 9, 2018
TLL estimates that retail sales of collegiate properties tied to the NCAA Tournament generate $20–35 million a year; close-up on Villanova, Loyola-Davis, and University of Kansas…
Business
Roundup: Business & Legal
October 13, 2017
Top business news impacting branding.
Featuring: WME | IMG (now Endeavor), Coach (now Tapestry), Authentic Brands Group, G-III and more…
Business
M&A & Promotions
October 9, 2017
Top business moves and promotional partnerships this week, with a correction.
Featuring: Scientific Games/IGT, IMG, DHX Media, Warner Bros., and more…