Business moves, merges, rebrandings, and new partnerships.
Featuring: CLC (now IMG College), The Company and Uncle Milton, Maurizio Distefano and Biplano, Tencent, JCPenney, NFLPA and more…
TLL’s Guide to Collegiate-based Properties
May 1, 2017
College and university programs are driven largely by team sports, but also feature products to appeal to…
RETAIL
Entertainment, Sports Licensed Goods Lead Black Friday Deals
November 13, 2015
Hot holiday properties Frozen and Star Wars, and collegiate and NFL licensed merchandise, will be decking the halls of many retailers on one of the biggest shopping days…
BIG DEALS
Licensing By The Numbers
October 2, 2015
Follow the numbers driving the industry.
Featuring: VW scandal, University of Texas, Peppa Pig, Halloween retail, U.K. toy sales, and more…
Collegiate
Adidas Re-Ups with Indiana University for $53.6 Million & More
September 8, 2015
Indiana University Athletics’ new $53.6 million apparel deal with Adidas is believed to be the fifth richest in all of college athletics. Plus, see more collegiate deals…
Partnerships
Collegiate Licensing
July 20, 2015
School may be out, but collegiate licensing never takes a vacation. Three major universities made new partnership deals…
Women’s Sports Apparel
A Niche of Their Own: Touch by Alyssa Milano Is Catalyst For Fast-Growing Off-field Licensed Women’s Sportswear
January 5, 2015
Women represent the most dynamic seg- ment of the off-field sports apparel market. Women make up nearly half of all self-identified MLB fans and 44% of NFL TV viewers. More women watch the Super Bowl than the Oscars. Not surprisingly, women’s interest in sports is translating into growing sales of licensed women’s sports apparel…