Logo Brands, Inc. has entered into a new licensing agreement with Major League Baseball, granting the company rights to manufacture, produce and distribute MLB-branded throws, pillows and coozies to all retail channels. Logo Brands will make MLB merchandise available through Walmart, Target, Dick's Sporting Goods, Academy Sports, Bed Bath & Beyond, Fanatics and many other … [Read more...] about Logo Brands Hits a Homer With MLB Agreement
Colleges and Universities
Top Licensed Retail Sales Figures to Have On-hand in the New Year
Contact the editor at karina@plainlanguagemedia.com While TLL is crunching the official stats for 2019 over the next month, here are some figures and trends we’re tracking for next year. Please note that all 2019 figures are preliminary estimates and subject to change. Licensed retail sales in Mainland China exceed $10 billion. The greatest area of licensed sales growth in 2020 … [Read more...] about Top Licensed Retail Sales Figures to Have On-hand in the New Year
NCAA Tournament Scores $20–35 Million in Licensed Retail Sales
According to TLL's Annual Licensing Business Survey, collegiate properties generated $3.6 billion in licensed retail sales in the U.S./Canada in 2017. That marks a 2% increase from 2016, and includes all colleges, universities, and their respective sports teams. More specifically, TLL estimates that retail sales of collegiate properties tied to the NCAA Tournament alone … [Read more...] about NCAA Tournament Scores $20–35 Million in Licensed Retail Sales
Roundup: Business & Legal
The parentco of Coach, Kate Spade New York, and Stuart Weitzman will re-brand itself as Tapestry effective Oct. 31, 2017. CEO Victor Luis told WWE that the shift reimagines Coach as a "true house of emotional, desirable brands," that will "extend into new categories and markets" within "the very attractive and growing $80 billion global market for premium handbag and … [Read more...] about Roundup: Business & Legal
M&A & Promotions
CORRECTION: On Sept. 9, we reported a new “patent cross-licensing” deal between Scientific Games and Intl. Game Technology (IGT). The agreement only covers "game features" patents, and does not, as our earlier story might have suggested, cover other types of intellectual property such as brand licenses. Learfield and IMG make their union official, formally announcing a … [Read more...] about M&A & Promotions
M&A & Other Business
Ravensburger acquires ThinkFun, a U.S. developer of logic and STEM-based games. ThinkFun will continue to operate independently as a subsidiary of Ravensburger North America. Co-founder Bill Ritchie remains as CCO, as well as all directors and staff. Universal is in talks to sell its stake in Oriental DreamWorks, the China-based joint venture animation company, according to … [Read more...] about M&A & Other Business
Entertainment, Sports Licensed Goods Lead Black Friday Deals
Hot holiday properties Frozen and Star Wars, and collegiate and NFL licensed merchandise, will be decking the halls of many retailers on one of the biggest shopping days of the year. Some of the nation's largest retailers over the past week moved to control the flow of information about their Black Friday promotions by "leaking" their own Thanksgiving weekend ad circulars … [Read more...] about Entertainment, Sports Licensed Goods Lead Black Friday Deals
Licensing By The Numbers
Scandal Costs VW $10 Billion in Brand Value Earlier this year, the VW brand was calculated to be worth $31 billion, the third most valuable auto brand in the world. But the recent emissions scandal has tarnished the "people's car" company's longstanding reputation for reliability and trust. By the time the dust settles, VW is expected to lose an estimated $10 billion in brand … [Read more...] about Licensing By The Numbers
Adidas Re-Ups with Indiana University for $53.6 Million & More
By Glenn S. Demby, Esq. Updated Sept. 8, 2015 Indiana University Athletics' new $53.6 million apparel deal with Adidas is believed to be the fifth richest in all of college athletics. Key terms: Eight-year extension of current agreement through 2024; Adidas $6.7 million annual commitment to IU Athletics (as compared to $3.7 million under the previous agreement); Adidas to … [Read more...] about Adidas Re-Ups with Indiana University for $53.6 Million & More
Collegiate Licensing
School may be out, but collegiate licensing never takes a vacation. Three major universities made new partnership deals: The University of Michigan signed Nike to replace Adidas as its official uniform, footwear, apparel and equipment sponsor starting on August 1, 2016. The deal, which runs to 2027 with renewal options through 2031, covers all 31 of Michigan's athletic … [Read more...] about Collegiate Licensing