FREE Report: Licensing in the Metaverse
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Billboard the Latest to Use Private Partners to Expand in China

Billboard expands into China with a number of branded media platforms in partnership with Vision Music, making it the latest in a stream of media companies to vault over the great wall…

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Rogue Film’s Miniature Launch

In a move reminiscent of last year’s Force Friday unboxing events, Disney revealed the new toy line for upcoming film Rogue One: A Star Wars Story via its YouTube channel. Unlike with last year’s merchandising campaign however…

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6 Trends in Global Entertainment/Character Licensing

After years of decline, entertainment/character has grown faster than any property type over the past two years—outdoing 2014’s 4.8% increase with even more impressive growth of 6.3%, according to TLL’s Annual Licensing Business Survey. Here’s a look at some of the notable trends affecting 2015 and beyond…

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Disney Dresses Up with Fashion

Deals with retailers Forever 21 and Cath illustrate Disney’s renewed emphasis on fashion products for its classic and contemporary brands. Disney’s 2016 deals run the gamut from low to high fashion and from apparel to cosmetics…

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Consumer Electronics

Licensed Consumer Electronics Up 3.5% in the U.S./Canada

Licensed consumer electronics merchandise grew 3.5% to reach $5.41 billion in the U.S./Canada.

Featuring: Foxconn, Sharp, Nokia, HMD Global, Atari, Skullcandy and more…

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Cursed Child Blesses Retail

The numbers are in for the latest addition to J.K. Rowling’s Wizarding World franchise, Harry Potter and the Cursed Child: Parts 1 & 2, and the book is strongly positioned to break records. The franchise will further grow with the upcoming film Fantastic Beasts and Where to Find Them. Although the Harry Potter licensing program has typically been small…

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Star Wars Blasts Toy Industry Growth to Century High

U.S. toy sales grew a stellar 7.5% in the first half of this year, outpacing first-half growth in 2015, when full-year growth ended up at 6.7%, according to NPD. The biggest driver: Star Wars, with sales for toys based on the franchise increasing nearly 200% for the year through June, representing $300 million…

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Summer or Not, Mattel and Hasbro Still Feeling Frozen

The extent to which the world’s largest toy companies are reliant on entertainment/character licenses is clear in a side-by-side comparison of giants Mattel, Hasbro and Jakks Pacific—all of which are feeling the Frozen effect two years after the property stormed retail…

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With VR, Top Entertainment Properties Weave a Web Around Fans

Virtual reality technology is giving entertainment licensors a way to immerse fans more fully in their favorite franchises, with perennial properties including…

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Top Entertainment/Character Properties Drive Comics Sales Above $1 Billion

Pow! Retail sales of comics and graphic novels in the U.S. and Canada grew 10% in 2015, passing $1 billion for the first time in decades, driven by…

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