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Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts

The 4 Toy Licensing Blockbuster Movies to Watch in 2015

“Frozen” was a licenser’s dream and a big reason that U.S. retail licensed toys sales grew 7% in 2014 ($5.7 billion), according to the NPD Group. But expectations for 2015 are even greater, thanks to a quartet of Hollywood blockbusters that have enormous potential for licensed toys and other merchandise. Here’s a rundown of each film by release date and the toy licensing partners lined up…

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Bugs Back in Jordan’s Court

Nike’s Jordan Brand and Looney Tunes licensor Warner Bros. Consumer Products are poised to relaunch the iconic Hare Jordan campaign for the Air Jordan franchise’s 30th anniversary. Hare Jordan products will start hitting retail in the spring…

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Using Licensed Properties to Make New Licensed Properties

It’s a toy! It’s a movie! No, wait, it’s a toy! … It’s common for entertainment properties to spawn toys and for toys to spawn entertainment properties. Less common is for entertainment properties to inspire toys, which then inspire new entertainment properties, which then, in turn, inspire new toys…

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AG Sells Strawberry Shortcake for $105 Million

American Greetings has finally found a buyer for Strawberry Shortcake. Iconix Brand Group has reportedly agreed to acquire the iconic preschool brand for a cool $105 million…

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Digital Gains as DVDs Decline; Toys Remain Firm 45% of Market

Digital products, including educational and gaming apps and e-books, held an estimated 8% share of retail sales of licensed preschool products in 2013, up from 5% in 2012, according to TLL’s new report, “The Global Market For Licensed Preschool Properties”…

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LIcensInG by The nuMbers

More Preschool Properties Originating Outside U.S.

The $10.6 billion worldwide preschool sector was one of the first within entertainment/character licensing in which properties originating outside the U.S. became part of global culture (see pie chart, below), according to The Licensing Letter’s just-published all-new 2nd edition of “The Global Market for Licensed Preschool Properties”…

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Disney Consumer Products Revenues Expand When Frozen

Revenue at Disney Consumer Products (including merchandise licensing and the Disney retail stores) increased 12% to $3.985 billion for the year ended Sept. 27, 2014, compared to the prior year. Operating income for the unit was up 22% to $1.356 billion over the same period…

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Fighting Obesity In the Produce Aisle

With an increasing societal focus on health and wellness and a desire to combat childhood obesity, entertainment/character licensors are interested in associating their properties with the produce category, and vice versa…

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Zag Zigs with Saban

Zag Animation Studios is formed by Saban’s Haim Saban, Zag Entertainment founder Jeremy Zag, director Chris Columbus and 1492 Pictures producing partner Michael Barnathan. Saban Brands will handle licensing and merchandising, with 10 family films in development…

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Health & Beauty Aids

BeFit Nutriceuticals

Most of the licensing activity in the fitness category lately has been around tech devices (Fitbit, Case-Mate, Garmin’s Vivofit), fashion designers (Tory Burch and Rebecca Minkoff), and entertainment properties (The Biggest Loser)…

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