FREE Report: Licensing in the Metaverse
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New Players Enter the eSports Area

Turner’s Cartoon Network EMEA is the latest company to enter the $463 million eSports arena. Partnering with Machinima, live tournament will be based on its upcoming mobile game app Adventure Time Card Wars Kingdom. The company joins…

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Franchises and the 360 Experience Dominate Vegas

Over the last week, 16,000 attendees braved triple-digit temperatures at Licensing Expo 2016 in Las Vegas. See the top trends emerging from the show this year…

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At 50, Original Series Still Drives Star Trek Licensing

The original Star Trek series debuted on Sept. 8, 1966 and aired for only three seasons. Fifty years later it’s hard to believe that the show had such a…

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360 Degrees to Every Brand

The 360 program is being ubiquitous amongst brands. See what new developments arose from Licensing Expo 2016…

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E-commerce Sales Top $11 Billion in 2015; Led by Trademarks and Entertainment

Over $11 billion in licensed merchandise was sold through e-commerce retail channels in the U.S. and Canada in 2015, according to The Licensing Letter’s Annual Licensing Business Survey

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TLL Survey

Entertainment/Character Once Again Fastest-Growing Property Type in 2015

Entertainment/character licensing put on a display of superhero strength and speed in 2015, growing 8.0% to dash past $11 billion in retail sales in the U.S. and Canada, according to The Licensing Letter’s Annual Licensing Business Survey. It was the property type’s third consecutive year of notable growth…

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Star Wars’ Direct Path to the Top of Entertainment/Character

Like the entire entertainment/character universe, which began to grow in 2013 but really took off in 2014, Frozen was introduced with the Disney film in 2013, but did not reach its full potential until 2014, after retailers who were initially caught off guard by the movie’s popularity rushed to catch up. Star Wars, however…

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Edgy TV a Counterpoint to Top Movie Brands

While “TV licensing in general is up,” as one licensor explains in The Licensing Letter’s Annual Licensing Business Survey, the continuing popularity of edgy TV series for adults contributed to growth. Adult collectors were strong spenders in 2015…

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Mergers & Acquisitions

Keep track of the latest business moves to impact the licensing industry.

Featuring: NBCUniversal acquires DreamWorks Animation for $3.8 billion and more…

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Angry Birds Launches With $250 Million in Promotions

In anticipation of the May release of The Angry Birds Movie, Sony Pictures has rallied over 100 partners to deliver an estimated $250 million in promotional value. The new film is…

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