Star Wars, the space epic whose newest chapter has knocked down box-office records around the world, also drove sales of movie licensed toys up by almost 10% in 2015, according to…
ANALYSIS
Turtles, Trolls and Other Movie Licenses That Will Challenge Star Wars This Year
January 15, 2016
Disney’s new wave of licensed products for Star Wars: The Force Awakens may help the property maintain dominance at retail, but it won’t be without hardy competition…
Entertainment/Character
What’s Next for the 15 Biggest Movie Franchises of 2015
January 1, 2016
While it’s easy to pit The Force Awakens and Jurassic World in competition, each contributed to the growth of the entertainment/character property type in 2015—as did Avengers: Age of Ultron and Minions…
ENTERTAINMENT/CHARACTER
42 Entertainment Character Properties Reach $100 Million in Sales of Licensed Merchandise; “Frozen” Debuts at No. 6
November 27, 2015
The “Frozen effect” is clearly evident on The Licensing Letter’s annual list of entertainment/character properties with more than $100 million in sales in the U.S. and Canada for 2014 (see the full list here). The property debuted on the $100 million-plus in the Top 10, amid robust growth for other platinum properties including…
EVENT MARKETING
Angry Birds, Ice Age Among Entertainment/Character Properties Added to Macy’s Parade
November 23, 2015
The balloon lineup for Macy’s Thanksgiving Day Parade reads like a who’s who of $100 million-plus entertainment/character licensing properties…
LICENSING BY THE NUMBERS
The Retail Force Awakens: How Much Money Will Star Wars Make?
November 23, 2015
With The Force Awakens opening next month, Star Wars seems a sure bet to go all the way to the top of TLL’s $100 Million Properties list. But amongst brewing signs of trouble, can the property force its way into success without collatoral damage?…
RETAIL
Entertainment, Sports Licensed Goods Lead Black Friday Deals
November 13, 2015
Hot holiday properties Frozen and Star Wars, and collegiate and NFL licensed merchandise, will be decking the halls of many retailers on one of the biggest shopping days…
LOCATION-BASED LICENSING
Place-based Strategy Getting DreamWorks Where it Wants to Go
November 9, 2015
DreamWorks Animation (DWA) must be as happy as, well, an ogre in a swamp with its strategy to exploit Shrek, Hiccup, Oh, Alex and other characters in…
DIGITAL ENTERTAINMENT
Visions of the Future from Stream Con
November 2, 2015
This weekend, New York saw its first digital content and creator convention, welcoming digital content fans, creators and professionals as they negotiated the future of branding and content consumption—and, of course, the implications for licensing…