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MOVIE LICENSING 2016–2020

Star Wars Demonstrates Power of Franchises for Licensing, Theaters

As this story was being written and The Licensing Letter’s semi-annual chart of movies with licensing potential compiled, Star Wars: The Force Awakens was breaking advance ticket sales records two months ahead of its Dec. 18 opening. It’s testament to the power of what may be the world’s most recognizable franchise, but also to the power of franchises in general, who maintain their dominance in our latest chart of upcoming movies with licensing potential…


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EXPERIENTIAL LICENSING

WestJet Plane Takes “Frozen” to New Heights

Last week, WestJet rolled out a very special airplane, a Boeing 737 featuring images from “Frozen” on the fuselage, overhead bins, headrests and even bathroom mirrors…


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Entertainment/Character

Internet Changes Dynamics of Kids’ TV

For content owners, the age of Internet TV means more outlets for their programs on subscription services including Netflix, Amazon and Hulu, creating increased exposure and possibly a longer lifecycle in TV and licensing for properties that have their primary exposure on traditional broadcast or cable networks…


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Entertainment/Character

Kids’ TV

This chart was first published Oct. 21, 2015 in conjunction with an in-depth analysis of kids’ TV


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LITERARY LICENSING

King, Patterson are America’s Favorite Authors

In Harris Poll, authors whose work is more prolifically licensed come in at numbers 3 (J.K. Rowling) and 7 (J.R.R. Tolkien). Nevertheless, there is something for the fans of every scribe. Custom printing retailers are full of Stephen King tote bags or Mark Twain coffee mugs…


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TOY LICENSING

Little Figures Headed to the Big Screen

Germany’s venerable Playmobil toy brand is headed to the movies. Leading European production company ON Entertainment, with partners Wild Bunch and Pathe, has started production on…


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BIG DEALS

Licensing By The Numbers

Follow the numbers driving the industry.

Featuring: VW scandal, University of Texas, Peppa Pig, Halloween retail, U.K. toy sales, and more…


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FAST-FOOD

Are Licensed Toys in Fast-Foods Kids’ Meals an Endangered Species?

This week, Wendy’s announced that it will no longer offer licensed toys as part of its kids’ meals. In so doing, Wendy’s became the third fast-food chain since 2011 to discard the proven business model of using licensed toys in kids’ meals to…


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Toys and Games

Hulk Car Races Across Retailers’ Holiday Toy Lists

On the evening of Labor Day, 105 days before Christmas, Toys ‘R’ Us unveiled its Holiday Hot Toy List for 2015, and was quickly followed by Target and Kmart. It wasn’t, however, the earliest “hot holiday toys” proclamation. That distinction went to…


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TV LICENSING

‘Days’ Marks 50 Years with Photobook

Ratings are up for once-endangered daytime dramas. Daytime TV families the Bradys, the Hortons and the DiMeras of fictional Midwestern town Salem are about to again be captured the old-fashioned way…


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