Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!

Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts

NBA Licensing, Like Basketball Itself, Is About Star Power

No league relies more heavily on star power than the NBA. From Bird and Magic to Michael Jordan, Kobe Bryant and current golden boy and reigning MVP Stephen Curry, charismatic superstars own not just the hardwood but the store shelves…

. . . read more


5 Reasons MLB Hit a Licensing Grand Slam in 2015

After a lackluster 2014, retail sales of Major League Baseball licensed goods sizzled in 2015…

. . . read more


Big Fashion Licensors Taking Back Control of their Brands

Although licensing is one fashion trend that’s unlikely to ever go out of style, a growing number of fashion licensors are bucking the trend and taking back direct control of their brands…

. . . read more


NASCAR Looks to Diversify Its Fan Base

Correcting and elaborating on last week’s piece about NASCAR’s efforts to reach out to women and minorities, plus more information about the sport’s league’s demographics…

. . . read more


MLB Continues to Score with Hot Markets

With a mere six-month, 162-game regular season it is not surprising that Major League Baseball is paying attention to hot market opportunities as a way to enhance revenue. See how they’re doing it with the 2015 Sports Licensing Report

. . . read more


Top 5 Sports Licensing Stories of 2015

Nike’s deals with the NBA and the University of Texas headline a busy year in sports licensing…

. . . read more


U.K. Teams Spearhead Euro Soccer’s Licensing Surge into U.S.

Leading soccer clubs from Europe like Manchester United and Real Madrid are aggressively expanding their licensing programs—not just at home but overseas…

. . . read more


Entertainment, Sports Licensed Goods Lead Black Friday Deals

Hot holiday properties Frozen and Star Wars, and collegiate and NFL licensed merchandise, will be decking the halls of many retailers on one of the biggest shopping days…

. . . read more


3 Licensing Lawsuits to Watch

NFL players want a piece of daily fantasy; Texas A&M defends its “12th man”; and Hasbro sued over “Life” royalties…

. . . read more


How the NFLPA Is Changing the Pro Sports Licensing Game Plan

The invisible hand behind the Uber promotion of EA Sports’ Madden NFL 16was the NFL Players Inc. NFLPA not only procured the players who hand-delivered the Madden games to lucky passengers but also helped connect its marketing partner Uber with longstanding licensee EA Sports. The deal is typical of how NFLPA is using star power to grow its $1.34 billion licensing business…

. . . read more