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POP QUIZ

Which Tennis Star Is More Marketable?

Results on the field don’t always translate into marketability off it. Two female tennis players have been rivals for nearly a decade. Although both are popular, one player makes twice as much in annual endorsements…


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SNEAKER SNUB

Tennis Star Andy Murray Dons Adidas after Signing with Under Armour

Andy Murray shows up at U.S. Open in Under Armour gear and Adidas shoes…


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CELEBRITY FRAGRANCE

Westbrook Fragrance Courts Men and Women

Celebrity licensed fragrances have been in a slump, but NBA player’s new scent plays in the less crowded luxury market…


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Video Games and Software

DraftKings Plays Ball With MLB Clubs

DraftKings, the official daily fantasy sports partner of MLB, cut a separate deal with 27 of the League’s 30 clubs that will allow users to get exclusive content on the DraftKings iPhone app and integration with MLB’s own At Bat app…

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Sports

Brady Wins Again

Deflategate has apparently not taken the air out of Tom Brady’s popularity. For the first time ever, the New England QB with the four Super Bowl rings and four-week suspension topped the NFLPA’s list of best-selling players for licensed merchandise…

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Sports

New Era/MLB Player Embroidery Deal

The Major League Baseball Players Association extended its licensing agreement with Lids Sports Group granting the retailer rights to…

 

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Sports

NASCAR Green Flags TV Series

NASCAR has signed Roma Downey and Mark Burnett, producers of the miniseries The Bible and A.D.: The Bible Continues, to create a scripted TV series set in the world of auto racing…

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Sports

Jordan Still Rules

No knock against LeBron James, but when it comes to NBA star power, nobody tops Michael Jordan. As if to drive home that point, 2K announced that Jordan, who retired in 2003, will be on the cover of its Special Edition NBA 2K16 video game…

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Sports

Nike Scores NBA Deal

As expected, Nike will replace Adidas as the National Basketball Association’s official on-court apparel provider, starting in the 2017-2018 season. The eight-year deal is reportedly valued at $125 billion a year, or $1 billion in total. That’s an estimated 245% more than Adidas paid. Of course…

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Sports Partnerships

Adidas Extends Bayern Munich Deal

Adidas AG added 10 years to its kit sponsorship with German soccer
team and Bavarian neighbor Bayern Munich FC. The deal will now run through 2030. At a reported $1.1 billion, the deal is one of the richest in the sport, dwarfing…

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