By Gary Symons TLL Editor in Chief Disney, Warner Bros. and Fox are changing the game in a big way, with plans to launch a combined sports streaming service. Similar to the Hulu service that was jointly owned, this new and yet-to-be-named service would be a joint venture combining the sports divisions of all three partners. For Disney, the deal would see its … [Read more...] about Disney, Fox and Warner Plan Launch of Combined Sports Streaming Service
Sports
UFC Signs Multi-Year Trading Card Licensing With Fanatics and Topps
By Gary Symons TLL Editor in Chief Mixed martial arts (MMA) giant UFC will again partner with Topps for an exclusive line of collectible trading cards. Topps previously held the license for UFC from 2009 to 2020, and in the intervening years the company was acquired by Fanatics, which quickly became the dominant force in the sector. Now, Topps is stepping back into … [Read more...] about UFC Signs Multi-Year Trading Card Licensing With Fanatics and Topps
Cosworth Licensing Campaign Celebrates 65 Years of Automotive Excellence
By Allison Watkinson TLL Reporter The British auto brand Cosworth is marking 65 years of innovation with a new licensing program led by Faster Brands. Cosworth is one of the world's leading designers of engines and advanced automotive components. The company has a rich and storied history designing engines for world famous Formula 1 racing teams, and developing … [Read more...] about Cosworth Licensing Campaign Celebrates 65 Years of Automotive Excellence
LeBron James Joins Fanatics in Reported $5 Million Trading Card Deal
By Gary Symons TLL Editor in Chief Basketball superstar LeBron James has signed an exclusive deal to join Fanatics Collectibles, the company's trading card division. Terms of the deal were not publicly disclosed, but collectibles insiders say the deal could be worth roughly $5 million a year for James. The deal sees James stepping away from long-time trading card … [Read more...] about LeBron James Joins Fanatics in Reported $5 Million Trading Card Deal
Nike and Tiger Woods End Historic 27-Year Partnership
By Gary SymonsTLL Editor in Chief Golf legend Tiger Woods and Nike have ended their historic, half-billion dollar partnership after 27 years. The storied golfer broke barriers when he signed a $40 million contract with Nike that, at the time, many people thought was massively overvalued. But neither Nike nor Woods thought so, and over the years that partnership became … [Read more...] about Nike and Tiger Woods End Historic 27-Year Partnership
GrandPrix Originals USA Launches Gulf Oil Racing Apparel
By Allison Watkinson TLL Reporter GrandPrix Originals USA and Gulf Oil LP have signed an agreement to bring licensed Gulf Oil Racing apparel to the US market.Under the new licensing agreement, GrandPrix Originals USA is now offering a wide selection of officially licensed Gulf Oil Racing products that had been previously available in the European market.“Since Gulf Oil’s first … [Read more...] about GrandPrix Originals USA Launches Gulf Oil Racing Apparel
Aspire Secures New Licensees for Sauber’s Formula 1 Racing Team
By Allison Watkinson TLL Reporter Wildbrain's Aspire division has secured new partners for Sauber Motorsport's Alfa Romeo Formula 1 Team Stake licensing program. The new licensees secured for Alfa Romeo F1 Team Stake include multiple product categories such as apparel, collectibles, posters, figurines and more."The scope of these deals highlights the global surge in popularity … [Read more...] about Aspire Secures New Licensees for Sauber’s Formula 1 Racing Team
Fashion Brand Kappa Named Official Outfitter for 24 Hours of Le Mans
By Allison Watkinson TLL Reporter The Italian fashion house Kappa was named as outfitter for the 24 Hours of Le Mans by the Automobile Club de l’Ouest (ACO). The 2024 Le Mans race is expected to run before a full house, as the ACO has reported "unprecedented ticket sales" for what many consider the world's premiere auto racing event. Along with the Monaco Grand Prix … [Read more...] about Fashion Brand Kappa Named Official Outfitter for 24 Hours of Le Mans
JCB Signs Long-Term Licensing Partnership With Monster Jam Sports Brand
By Allison Watkinson TLL Reporter JCB has secured a multi-year licensing partnership with Monster Jam as the motorsports brands' official heavy equipment partner.Monster Jam is a live sports brand that is operated by Feld Entertainment's arena and stadium event division Feld Motor Sports. Monster Jam events typically include racing, two-wheel trick, and freestyle monster truck … [Read more...] about JCB Signs Long-Term Licensing Partnership With Monster Jam Sports Brand
Who’s News: UFC Promotes Meghan Mernin to VP of Licensing
By Allison Watkinson TLL Reporter UFC is promoting Meghan Mernin to the position of VP of licensing for global consumer products.Since Mernin initially joined UFC in 2021, she has worked to drive new business for the MMA organization and establish a specialized licensing program for the company's niche market.Mernin has also been responsible for securing and directing UFC’s … [Read more...] about Who’s News: UFC Promotes Meghan Mernin to VP of Licensing