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Sports

Brady Wins Again

Deflategate has apparently not taken the air out of Tom Brady’s popularity. For the first time ever, the New England QB with the four Super Bowl rings and four-week suspension topped the NFLPA’s list of best-selling players for licensed merchandise…

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Sports

New Era/MLB Player Embroidery Deal

The Major League Baseball Players Association extended its licensing agreement with Lids Sports Group granting the retailer rights to…

 

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Sports

NASCAR Green Flags TV Series

NASCAR has signed Roma Downey and Mark Burnett, producers of the miniseries The Bible and A.D.: The Bible Continues, to create a scripted TV series set in the world of auto racing…

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Sports

Jordan Still Rules

No knock against LeBron James, but when it comes to NBA star power, nobody tops Michael Jordan. As if to drive home that point, 2K announced that Jordan, who retired in 2003, will be on the cover of its Special Edition NBA 2K16 video game…

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Sports

Nike Scores NBA Deal

As expected, Nike will replace Adidas as the National Basketball Association’s official on-court apparel provider, starting in the 2017-2018 season. The eight-year deal is reportedly valued at $125 billion a year, or $1 billion in total. That’s an estimated 245% more than Adidas paid. Of course…

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Sports Partnerships

Adidas Extends Bayern Munich Deal

Adidas AG added 10 years to its kit sponsorship with German soccer
team and Bavarian neighbor Bayern Munich FC. The deal will now run through 2030. At a reported $1.1 billion, the deal is one of the richest in the sport, dwarfing…

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Pro Sports Licensed Retail Sales Score 5% Increase in 2014: Most Leagues Grow, Driven by Apparel

This is a golden age for pro sports in North America. You can see it in not only the record TV ratings and attendance figures, but also at the cash registers. According to The Licensing Letter’s Annual Licensing Business Survey , retail sales of licensed sports goods topped $14.1 billion in 2014. Sports properties now account for 14.1% of all licensed goods sold in the U.S. and Canada…


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SPORTS

Ecommerce Grows as Channel for Sports Licensed Goods; Department Stores Down

Mirroring North American trends, retail sales of licensed sports products in the U.S. and Canada originating in the ecommerce channel grew slightly in 2014; department store sales were down a tad and the other channels stayed steady, according to TLL’s Annual Licensing Business Survey. Here’s a quick overview of the TLL distribution findings for sports. Mass/Discount & Specialty Dominate As in 2013, mass/discount and specialty stores accounted for 70% of all sales of licensed sports goods in 2014. The distribution between the two channels was also unchanged, with mass/discount generating 37% and specialty stores 33% of sales. The findings are in line with retail distribution figures of other property types. Ecommerce Up, Department Stores Down As in past years, ecommerce was the third biggest retail channel in 2014, accounting for… . . . read more

Sports

Russell Wilson Tops NFL Jersey Sales

Seattle Seahawk QB Russell Wilson was the top selling NFL jersey for fiscal year 2015, according to NFL Players Inc. (NFLPI). Not surprisingly, all 5 of the top sellers were…

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Sports

LeBron Tops NBA Jersey Sales

LeBron James of the Cleveland Cavaliers led the list of top-selling NBA player jerseys for the sixth time, according to the league. The rankings are based on overall retail sales on NBAStore.com since the beginning of the 2014-15 season. James was followed in the Top 5 by…

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